Lessons Learned Starting & Running Restaurants and Food Services (Oakland)

Led by Industry Professional & SCORE Counselor Leland Dear, who has 14 years experience building, operating and selling 6-9 profitable restaurants in the SF Bay Area.

Workshop Fee ($45)

Lessons Learned Starting & Running Restaurants and Food Service

Serious about owning and operating a Restaurant?

Overview:   Anyone thinking about serving food and drink to the public, whether it’s a full-service restaurant or a small local coffee shop, needs to understand the basics of operating a successful establishment. This is a 3 hour introductory course covering the basics of starting a restaurant.

You will learn and discuss:

• Choosing Your Concept
• Researching Your Target Market Demographics
• Planning Your Restaurant and Design Layout
• Planning for Equipment and Supplies
• Staffing Needs
• Budget
• Location, Location, Location
• Incorporation
• Business Licenses and Permits
• Planning the Menu
• Choosing Your Technology Tools
• Marketing and Advertising

Taught by SCORE professional Leland Dear, who has over 33 years of business experience.

    Leland Dear, has expertise in the Bay Area in the “4 R's” - Retail, Restaurant, Real Estate and now Retirement. He has 14 years experience building, operating and selling 6-9 profitable restaurants in the SF Bay Area, from San Leandro to El Sobrante, CA. His restaurants consistently exceeded national averages for sales, sale comparisons and profit. He was President of the Marketing COOP company for 64 restaurants, from Gilroy to Ukiah, and on the Zone counsel for Franchisor for the 64 restaurants, among many other committees. 

In addition to providing restaurant expertise, Mr. Dear can help with broader business issues such as:

• Business strategies on identifying problems and solutions for sales, marketing, operations, customer service, cost optimization, maximizing profits and succession planning
• Running a successful business: Keeping it simple, focusing on the basics, being consistent day in and day out
• Developing a team: How to surround yourself with great people, how to retain them and how to motivate your team
• Real Estate: Best practices in buying real estate, property management, minimizing tenant turnover, etc.
• Retirement, succession planning, exit strategies, budgeting/finance, analyzing life and health insurance needs.