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About Your Presenter:
Liz Harsch of Tailor-Made Advertising has been helping small businesses make more of their marketing budget since 1988. She has been awarded by Constant Contact as an All Star Email Marketer and an Authorized Local Expert to present Email and Social Media Workshops and offers other Small Business Workshops. For more information to improve your traditional or online marketing program contact Liz at Tailor-Made Advertising by email at liz@adteamla.com or by phone at 310-791-6300.
APICS Los Angeles Chapter is a not-for-profit educational organization that offers convenient and personalized education in the field of supply chain management.
When: Wednesday, November 12, 2014, 10:00am - 12:00pm Workshop,
Where: APICS Los Angeles Chapter • 370 Amapola Avenue, Suite 204 • Torrance, CA 90501
Hosted by: APICS Los Angeles Chapter & Tailor-Made Advertising-Constant Contact Local Expert
Parking is available
Please bring a business card for admission.
Presenter: Liz Harsch of Tailor-Made Advertising (Constant Contact Authorized Local Expert)
Agenda:
9:30am - 10:00am - Registration/Networking
10:00am - 12:00pm - FREE WORKSHOP: Online Media Mixing with Social Media and Email Marketing
Online Media Mixing with Social Media & Email Marketing Workshop
Small businesses and organizations with limited resources need the right strategies to create a cost effective marketing plan. They often overlook online social media & email marketing strategies to help them maximize their impact but minimize their time. This workshop is designed to uncover some of those core concepts and show how using marketing tools & strategy can go a long way to increase your online impact.
Attendees of this presentation will learn:
• What marketing really is (and isn’t).
• How marketing has changed in ways that benefit small businesses and non-profits. The latest Social Media stats.
• The importance of setting goals and objectives for your marketing efforts.
• The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, & will help small businesses reflect on their own marketing program.
• Connecting the dots by leveraging today’s marketing tools to boost your message online.