About Your Presenter:
Liz Harsch of Tailor-Made Advertising has been helping small businesses make more of their marketing budget since 1988. She has been awarded by Constant Contact as an All Star Email Marketer and an Authorized Local Expert to present Email and Social Media Workshops and offers other Small Business Workshops. For more information to improve your traditional or online marketing program contact Liz at Tailor-Made Advertising by email at liz@adteamla.com or by phone at 310-791-6300.
Thursday, July 17th 10:00am - 3:00pm
2 No Cost Workshops Plus Networking & Panel
Supercharge Your 2014 Online Marketing Strategy:
Social Media Marketing That Sells — Plus Pinterest Workshop 10:00AM
Building Your Online Marketing ToolKit Workshop 1:00PM
When: Thursday, July 17, 2014 10:00am - 3:00pm
Where: SouthBay Pavilion 20700 Avalon Blvd., Carson, CA 90746
Hosted by: Tailor-Made Advertising, Constant Contact Local Expert
Parking available
Please bring a business card for admission.
Presenter: Liz Harsch of Tailor-Made Advertising (Constant Contact Authorized Local Expert)
Join us for Two Valuable Workshops and a Networking Lunch!
- 9:30 am - 10:00 am Registration/Networking
- 10:00 am - 11:30 am Social Media Marketing That Sells - Plus Pinterest Workshop
- 11:30 pm - 1:00 pm Network and Customize Your Pizza - A Panel Lunch
- 1:00 pm - 3:00 pm Building Your Marketing ToolKit Workshop
Social Media is the new Word Of Mouth advertising and it is always changing. Recently facebook, LinkedIn and Twitter made changes and you need to know how it will affect you. Learn how to leverage social media to grow your business or non-profit & how your strategy affects your success. Learn to make the most of your time using free online tools. We'll cover today’s best practices including why 21% of Pinterest users have purchased through PInterest (the most direct response social platform yet). Learn:
- Who uses Social Media Platforms well & what features recently changed
- How to set goals & achieve success.
- How to write and share content that drives a response.
- Who uses different Social Media platforms (demographics).
- What kinds of offers work best on different social networks.
- How to measure social media efforts to achieve your goals.
- Which Social Media platforms provide direct response results.
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How Pinterest has become the #1 direct response social media platform to date and how to use it to achieve your goals!
Lunchtime Panel - Bring Your Own or Optional Pieology Lunch ($10) (11:30am - 1:00pm)
Ask your questions on today's online marketing strategies and how to use social media and online tools more effectively. This is your Q & A Time with a panel of experts. Order lunch for only $10 (Drink, pizza, salid and cookie) or bring your own brown bag lunch.
Building Your Marketing ToolKit Workshop (1:00 - 3:00pm)
Many small businesses and organizations are resource limited so they are seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing options available today, they often overlook marketing strategies that will help them maximize their impact but minimize their time. This workshop is designed to uncover some of those core concepts and show that a little bit of marketing strategy can go a long way using worksheets and tools to increase your online impact.
Attendees of this presentation will learn:
• What marketing really is (and isn’t).
• How marketing has changed in ways that benefit small businesses and non-profits.
• The importance of setting goals and objectives for your marketing efforts.
• The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, & will help small businesses reflect on their own marketing program.
• Connecting the dots by leveraging today’s marketing tools to boost your message online.
This event is sponsored by Constant Contact and SouthBay Pavilion so there is no fee to attend.