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Contact
Liz HarschTailor-Made Advertising
tmade.mkt@verizon.net
310-791-6300
Where
SBDC at El Camino College at El Camino College - Bus. Training Center
13430 Hawthorne Blvd.,
Hawthorne, CA 90250 FREE street parking availalble across the street-arrive early
Driving Directions
About Your Presenter: 
Liz Harsch of Tailor-Made Advertising has been helping small businesses make more of their marketing budget since 1988. She has been awarded by Constant Contact as an All Star Email Marketer and an Authorized Local Expert to present Email and Social Media Workshops and offers other Small Business Workshops. For more information to improve your traditional or online marketing program contact Liz at Tailor-Made Advertising by email at liz@adteamla.com or by phone at 310-791-6300.
6/13 SBDC Hawthorne - Two FREE Workshops: Social Media Made Simple Plus Bonus Facebook Business Page Critique 10 am-12noon
The Power of Email Marketing — Leveraging Social Media Plus Bonus Email Critique 1:30-3:30pm
Where: SBDC located at El Camino College Business Training Center, 13430 Hawthorne Blvd., Hawthorne, CA 90250 (Street Parking is available)
Please bring a business card for admission. Presenter: Liz Harsch of Tailor-Made Advertising (Constant Contact Authorized Local Expert)
Agenda:
- 9:30am-10am - Registration
- 10am-12noon - SOCIAL MEDIA MADE SIMPLE WORKSHOP Plus
- 12noon - Bonus Facebook Business Page Critique
What you'll learn: You've probably heard of social media. You may even understand the value social media can bring to your business. Now wondering how to start? In this introductory session, we cover strategies and best practices to get the most out of your social media activities, including:
- What social media marketing really is and why use it
- Introduction to social media channels and how to evaluate what’s right for your business or organization
- How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response
- How to create good content for your social media marketing campaigns and time management
- How to balance social media marketing with email marketing and your other marketing efforts
- 12noon-1:30pm - Break for Lunch on Your Own
- 1.30pm-3:30pm - POWER OF EMAIL MARKETING —LEVERAGING SOCIAL MEDIA WORKSHOP Plus Bonus Email Critique Session
Master email communications with the comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines 
and content, saving time, getting readers to take action, and more, like:
- What Email Marketing is and how it works
- How to grow your email contact list
- How often to send
- Subject lines
- Content
- Real world examples of other businesses doing it well
- How to reduce unsubscribes/spam complaints
- How to leverage social media
Constant Contact Local Expert, Liz Harsch, shares her secrets and shows you examples on how to use the analytics in email marketing to target your list and keep permission-based subscribers while getting results.