8/18 Social Media & Analytics Bootcamps

 

Contact

Liz Harsch 
Tailor-Made Advertising – Constant Contact Local Expert
liz@adteamla.com
310-791-6300

When

Saturday, June 15th

Part 1: Social Media Marketing MadAnalytics Bootcampe Simple Introductory Workshop (Free) 9:00am - 10:30am

Part 2: Analytics Laptop Bootcamp-Is Your Social Media Paying Off? Learn how to measure it ($139) 10:30am-2:00pm

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Where

Mission Viejo City Hall
200 Civic Center
Mission Viejo, CA 92691


 
Driving Directions

About the Presenter

Liz Harsch

Liz Harsch of Tailor-Made Advertising has been helping small businesses make more of their marketing budget since 1988. She has been awarded by Constant Contact as an All Star Email Marketer and an Authorized Local Expert to present Email and Social Media Workshops and other Small SCORE an SBDC Presenter and Small Business Consultant. For more information to improve your traditional or online marketing program contact Liz at Tailor-Made Advertising at liz@adteamla.com or by phone at 310-791-6300.


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6/15 Social Media Marketing Made Simple Workshop       (Part 1-FREE)  

Laptop Analytics Bootcamp (Part 2-$139 fee includes lunch) Is Your Online & Social Media Effort Paying Off? Log in and Learn how to measure and direct accountable social media and online marketing with FREE tools.  Set tangible goals, chart & evaluate your company's ability to thrive in 2013.

Join us for a 2-part session focusing on Social Media for Business application and how to save time and measure your results.

Location:                                                                                                                                                                    Mission Viejo City Hall - 200 Civic Center Mission Viejo, CA 92691

Date:  Saturday, June 15th, 9:00am-2:00pmauthorized logo

Agenda: Please plan on arriving early, 8:30am, for registration and sign in. You will need to bring your business cards (if you do not have a business card we will have blank cards for you to fill out)

9-10:30am Social Media Marketing Made Simple (no fee) In this free introductory session, Liz Harsch, an Authorized Constant Contact Local Expert, will review some of the following:

  • What is Social Media Marketing and Who is Using it with Good Results? Introduce different platforms: Linkedin, Twitter, Email, Facebook, Pinterest, Linkedin 
  • Strategies and best practices to maximize your social media activities
  • Time management and measurment results— how to be more productive 
  • Examples of Real World businesses using Social Media to gain visibility, develop relationships and drive sales.

Get Your Boots On

10:45-2:00pm Is Your Social & Online Marketing Paying Off?  Dive into Analytics in this 3 hour hands-on laptop Analytics Bootcamp ($139.00): MeasureYour Results 

Are you spending your online marketing resources wisely? Learn how to measure your Online ROI (Return on Investment) including Social Media, your Websites, blogs, online adwords and other online efforts using FREE tools to chart your metrics .  Here is what you will learn:

  • How to measure your website results and track its performance
  • How to set goals and measure those results for your Social Media, blogs and website
  • What directions to give your vendors so they can help measure and achieve your goals
  • Metric tools to help you manage your marketing efforts
  • How to segment your Email Marketing efforts and measure those results
  • Organization tools to use to determine your online ROI

The Format:

Workshop Content & Outline Exercises

The Analytics bootcamp will begin with a presentation designed to educate the business owner to know what to ask and what to measure in order to determine the success of their online efforts. Actionable measuring tools and goal setting will put the owner in the driver’s seat when directing content to reach the defined goal.

Hands-On Practice

In the “hands on” session we will help attendees narrow their focus to define success, set metrics and then learn to use online tools for that measurement. We will go to each social media platform mentioned (linkedin, twitter and facebook) and instruct you on how to analyze those platforms. On Google Analytics you will be shown how to set goals and measure their success or failure. If you already have set goals but have not been successful, we will discuss in the group different goals you can set for you to measure over the next two or three months. 

What we supply:Analytics Bootcamp

  • wireless internet connection
  • free parking
  • expert instructors
  • step by step curriculum

 What you need to bring:

  • Your logins (Website, social media, blog, email)
  • Your laptop fully charged ( you must know how to use it)
  • Notepad or Excel to chart your results

Note: Part 2 Participants must bring a working laptop with wireless connection and have a current and up to date browser and OS. You must be familiar with  your laptop and how to access the internet using your laptops wireless connection. Laptops are required. Tablets and Ipads should not be used. No time will be spent to troubleshoot laptop issues.

Refund Policy: Attendance to Session/Part 2 is paid admission only and is specifically associated with this date and venue. Registration/Payment for part 2 can not be transferred, traded, substituted or refunded. Once you have registered and paid for Part 2, No refunds will be issued. Registrants for Part 2 that subsequently can not attend the paid event, for what ever reason, will not have the cost of the event refunded, traded and or credited, your paid admission will simply be forfeited if you can not attend.

Cost for Part 2: $139

Space is limited, so sign up today!

Tailor-Made Advertising | 23670 Hawthorne Blvd., Suite 205 |  Torrance | CA 90505 | Ph: 310-791-6300