Join us for a 2-part session focusing on Social Media and how to use it for business.

When: Wednesday, September 19th, 2012

Where: 23670 Hawthorne Blvd., Ground Floor, Torrance, CA 90505

Time:   9:30AM   – 10:00AM       Registration & Networking

            10:00AM – 12:00PM        FREE Workshop – Social Media Marketing Made Simple

            12:00PM –  1:30PM         Break

            1:30PM   –  3:30PM         $139 Analytics Bootcamp: Is Your Social Media Effort Paying Off?

Hosted by: Tailor-Made Advertising, Constant Contact Local Expert

 Parking is FREE in lot.

Please bring a business card for admission.

Presenter: Liz Harsch of Tailor-Made Advertising (Constant Contact Authorized Local Exp ert)

In this introductory session, Liz Harsch, Constant Contact Authorized Local Expert, will provide some of the strategies and best practices to help you , including time management and measuring the return of your efforts. We'll define what social media marketing really is & how to incorporate it into your business life without losing productivity. See real examples of how other businesses are using Social Media to gain visibility, develop relationships and drive sales. Learn the strengths of different social media platforms available, including Pinterest, to help you connect with current and future customers. Then evaluate which platform is the best for your business or organization.

This workshop is designed for you, the business owner to put you in control of your online results and help you measure and direct your company’s online efforts (your staff and vendors) to create accountable online marketing programs.

Are you spending your online marketing resources wisely? Learn how to measure your Online ROI (Return on Investment) including Social Media, your Website stats and other online presence including the use of FREE tools that will give you and your service providers metrics for accomplishing your marketing goals.  Here is what you will learn:

• How to measure your website results and track its performance
• How to set goals and measure those results for your Social Media, blogs and website
• What directions to give your vendors so they can help measure and achieve your goals
• Metric tools to help you manage your marketing efforts
• How to segment your Email Marketing efforts and measure those results
• Organization tools to use to determine your online ROI

The Format:

Workshop Content & Outline Exercises

The Analytics bootcamp will begin with a presentation designed to educate the business owner to know what to ask and what to measure in order to determine the success of their online efforts. Actionable measuring tools and goal setting will put the owner in the driver’s seat when directing content to reach the defined goal.

Hands-On Practice

In the “hands on” session we will help attendees narrow their focus to define success, set metrics and then direct them how to best use online tools for that measurement. We will go to each social media platform mentioned (linkedin, twitter and facebook) and instruct you on how to analyze those platforms. On Google Analytics you will be shown how to set goals and measure their success or failure. If you already have set goals but have not been successful, we will discuss in the group different goals you can set for you to measure over the next two or three months. 

What we supply:

• wireless internet connection
• free parking
• expert instructors
• step by step curriculum

 What you need to bring:

• Your logins (Website, social media, blog, email)
• Your laptop fully charged ( you must know how to use it)
• Notepad or Excel to chart your results

Note: Part 2 Participants must bring a working laptop with wireless connection and have a current and up to date browser and OS. You must be familiar with  your laptop and how to access the internet using your laptops wireless connection. Laptops are required. Tablets and Ipads should not be used. No time will be spent to troubleshoot laptop issues.

Refund Policy: Attendance to Session/Part 2 is paid admission only and is specifically associated with this date and venue. Registration/Payment for part 2 can not be transferred, traded, substituted or refunded. Once you have registered and paid for Part 2, No refunds will be issued. Registrants for Part 2 that subsequently can not attend the paid event, for what ever reason, will not have the cost of the event refunded, traded and or credited, your paid admission will simply be forfeited if you can not attend.

Cost for Part 2: $139

Space is limited, so sign up today!