Where: SBDC located at El Camino College Business Training Center, 13430 Hawthorne Blvd., Hawthorne, CA 90250                                                                                                                

Street Parking is available.

Please bring a business card for admission.                                    Presenter: Liz Harsch of Tailor-Made Advertising (Constant Contact Authorized Local Expert)

Agenda:

•  9:30am-10am - Registration
  
• 10am-12noon - SOCIAL MEDIA MADE SIMPLE WORKSHOP                                                   In this introductory session, Liz Harsch, Constant Contact Local Expert, will cover some of the strategies and best practices to get the most out of your social media activities including time management and measuring the return of your activities. We will talk about what social media marketing really is, how to incorporate it into your business life without losing productivity and examine how other businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response. We will discuss the various social media outlets that are available, how they interact together and ways to leverage their inherent strengths and to evaluate them for best use for your business or organization.

• 12noon-1:30pm - Break for Lunch on Your Own
• 1.30pm-3:30pm - POWER OF EMAIL MARKETING —LEVERAGING SOCIAL MEDIA WORKSHOP                                                                                                                             Email is the most cost effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. Learn how to master the basics of professional email communications with this comprehensive look at best practices and winning strategies for increasing and measuring deliverability and open rates, writing good subject lines and content, getting readers to take action, and becoming a trusted sender in the eyes of consumers. Constant Contact Local Expert, Liz Harsch, shares her secrets and shows you real world examples on how to use the analytics in email marketing to target your list and keep permission-based subscribers while getting results.