Microtek
655 Montgomery St.
Suite 400
San Francisco, CA
TheTeamW
Weinschenk Institute, LLC
847-909-5946
info@theteamw.com
www.theteamw.com
Regular Price Ticket - $295
Sign up for both July 2014 San Francisco courses and receive a 15% discount on both. Use the coupon code: TWOCOURSES
Bulk Ticket Prices
5 Tickets
10% discount
Coupon Code : FIVETICKETS
10 Tickets
15% discount
Coupon Code : TENTICKETS
20 Tickets
20% discount
Coupon Code : TWENTYTICKET
Confirmation:
You will receive a ticket you can print and present at the door.
Guarantee:
Our courses are 100% guaranteed. If you attend a session and decide it was not of value to you we will refund your course fee.
The Instructor of this Course is Susan Weinschenk.
Susan Weinschenk is the founder and principal of the Weinschenk Institute. She has a Ph.D. and over 30 years as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her clients call her “The Brain Lady” because she reads and write about how the brain works. Dr. Weinschenk writes a popular blog: www.blog.theteamw.com, is a regular blogger with Psychology Today (Brain Wise: Work better, work smarter), and is an international keynote speaker.
Dr. Weinschenk is the author of several books, including How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click?
Are you launching a new website, software or app? Or maybe you have an existing product that is underperforming. Whether your target audience is complaining about your product, or just aren’t using it, user testing can help you get answers and solutions. Or maybe you have competing designs that the team can’t agree on, or you want to analyze your competitors. User testing helps you do all this and more. Even if you think you’ve designed it “just right”, you can’t afford to create a website, software or app that hasn’t been tested by your actual audience. Don’t guess! Test! This course will teach you how to do quick, cost-effective user testing on early prototypes through to finished products. In the course you will design and conduct an actual usability test using UserTesting.com.
Here are some of the things you will learn:
Materials You Will Take Home
Detailed Course Outline
Introduction To User Testing and the Course
What to Test
Who to Test
Types of User Testing
UserTesting.com
Other User Testing Tools
Live Testing
Analyzing and Reporting on the Test
How to Make Sure Your Test Findings Get Acted On