Join us for dinner and hear Chris Marocchi from California Manufacturing Technology Consulting® (CMTC) present on "How to Optimize Your Selling Strategy to Your Purchasing Clients."

All attending members will also receive their copies of the 90th Anniversary TLARGI Yearbook and Directory.

(Important note: The yearbooks will NOT be mailed, so be sure to attend the April Dinner Meeting or send a representative to pick up your yearbooks.)

AGENDA

5:30 - 6:00 p.m.  TIPS Meeting (Presented by Keith Thomas, President of RDAbbott)
6:00 - 7:00 p.m.  Cocktails
7:00 - 9:00 p.m.  Dinner Meeting and Presentation by Chris Marocchi of CMTC

COSTS

For paid reservations made by March 30th, the cost is $30 for TLARGI members and $40 for non-members dinner tickets. For paid reservations made after March 30th or at the door, the cost is $40 per person for dinner tickets.

You may pay by credit card or check. Credit card payments can be made during your online registration.

Checks should be made payable to TLARGI and mailed in advance to the following address:
(Please indicate for whom the check is paying.)

TLARGI Secretary
c/o Becky Linehan
RDAbbott
16511 Carmenita Road
 Cerritos, CA 90703

(Please reference Account #413-18 in the memo line.)

RESERVATION DETAILS

To reserve your spot(s), click on the “Register Now!” button below and complete the online registration form.

If you have any questions, contact Becky Linehan at becky.linehan@RDAbbott.com or (562) 944-5354.

"How to Optimize Your Selling Strategy to Your Purchasing Clients" 
Presented by: Chris Marocchi, Field Operations Manager for CMTC

Presentation Overview
As the generation gap between Boomers/Xers and Millennials widens, the need to align your selling strategy to the new generation’s buying habits may determine your company’s future survival. Every day, Millennials are moving their way into positions of purchasing power within their organizations, and are being given the reins to make purchasing decisions. Consequently, materials and service providers within the OEM supply chain are going to have to modify their existing approach to the way they market their services and receive purchase orders.
 
This presentation was inspired by recent research published by UPS and will present a better understanding of the “Millennial mind” and the Millennial’s aversion to phone conversations and their preferred adoption of web-based research with little to no human interaction/intervention. The presentation will includes tips on:

• How the “Millennial Buyer’s Mind” thinks
• The need for an enhanced and “responsive” web presence
• Search engine optimization
• Website content + quote configurator
• Adoption of an eCommerce strategy

Presenter's Bio
Equipped with 25 years of experience in corporate leadership, business development and consulting roles, Chris brings a pragmatic problem solving and results-oriented approach to helping manufacturing businesses overcome stagnant growth and operational challenges to succeed. Chris engages with clients using a collaborative, customer centric approach to solve challenges while utilizing an extensive network of resources and talent to implement sustainable solutions to help companies grow and increase profitability.
 
Chris’ background includes 10 years of working in marketing and advertising in both New York City and Orange County. Chris’ current role is Manager of Field Operations for CMTC, a Torrance based management consulting firm specializing in helping manufacturing companies with growth, operational efficiency and workforce development.