Membership Marketing: Strategic Planning for Success

Membership Marketing: Strategic Planning for Success is a seminar for membership managers from all types of membership organizations. This seminar covers everything you need to know about managing a membership program, including marketing, acquisition, retention, planning and more! Membership Marketing: Strategic Planning for Success is great for both the new membership manager and the seasoned membership veteran!

This seminar represents a wealth of knowledge and experience; it covers everything from setting membership goals, dues structuring and cost-benefit analyses to trends in digital marketing for membership and best strategies for program growth and retention.

This seminar is a virtual online meeting on March 2-4, 2022, 12:30 pm - 4:30 pm central each day.

Registration is $250 per attendee or $295 for registration plus the book Membership Marketing in the Digital Age.

Registrants can also choose to purchase a copy of Membership Marketing in the Digital Age: A Handbook for Museums and Libraries with their registration.