Chamber members - $15.00
non-Chamber members - $25.00
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Attendees of this presentation will learn:
Regional Development Director
Constant Contact
Elyse Tager is West Coast Regional Development Director for Constant Contact. A long-time marketer and passionate entrepreneur, Elyse has helped hundreds of small businesses, associations, and nonprofits develop and implement effective social media and email marketing strategies to grow their business or organization. Elyse is a popular speaker, writer and educator known for providing marketers with the practical tools, techniques and strategies they need to grow their business using the combined firepower of email and social media marketing. Elyse has been a past speaker on social media topics for the Association of Professional Fundraisers, the American Marketing Association, Ad-TechSF, the Direct Marketing Association, Women in Consulting and Hubspot, among others. She is an active member of the Bay Area business community, and has been a part of Silicon Valley American Marketing Association, Northern California Business Marketing Association, Women Entrepreneurs of the Bay Area, Catalog and Ecommerce Club of Northern California, Women in Consulting and the Silicon Valley Chamber of Commerce. Additionally, she has been a past columnist for ClickZ and contributor to Network World on various marketing topics.