Constant Contact B2B Marketing Symposium

Join us for a full morning of presentations all geared toward businesses selling products and services to other businesses (not consumers). We will talk about the challenges of marketing in the B2B space - from the longer sales cycle, to multiple decision makers, to influencing the sale. And we have some of the leading marketing experts in this space.

8:30am - Registration & Coffee Table

9:00am - The Science of B2B Marketing

Angie Anderson, B2B Consultant and Demand Generation Expert

This session will look at how B2B marketing works, why it is so important to ensure you break down your marketing activities into four areas, and how much emphasis to put on each piece. Participants will walk away with a high level understanding of how to build a strategic marketing process.

9:45am - Why Email Rocks for B2B

Marketing and How to Use It

Vito Marchese, Authorized Local Expert with Constant Contact

Smart marketers consider email not just essential to their business efforts, but foundational to their marketing and sales systems. In this session, learn why. Using stories and techniques, Vito will share the key steps for an effective B2B email marketing strategy.

10:30am - Break / Networking / Visit the Sponsors

11:00am - You Can't Be Everywhere

Marie Wiese, President, Marketing CoPilot

With one of the country's leading experts in B2B digital marketing leading the session, this promises to be a challenging and informative learning opportunity. Marie, author of the new book, You Can't Be Everywhere, distills the pieces of your online marketing into a clear checklist of the critical components. You can't be everything and do everything - so do the important things.

12:00pm - Closing Remarks