Using Social Media and Email to Find and Close New Business 

By using social media and email marketing, you can attract prospects and move them from a “shopper’s” mindset to a “buyer’s” mindset. For many businesses this sales process, called a sales or marketing funnel, can be automated, freeing you to manage your business while your marketing continues working for you non-stop in the background. In this seminar we will:

• Discuss shoppers’ needs in each phase of the funnel
• Describe personas and discuss how to build them for your business
• Identify what kinds of content to use in each phase of the funnel
• Discuss how and where to automate your marketing
• Review what software needed for gaining marketing efficiency
• Share tips, tools, and techniques for moving prospects through the buying journey in a cost and time efficient way
• Suggest ways to get started