Using Email to Create Customer Engagement

Email is more important than ever – as businesses and nonprofits seek to build strong relationships with customers, prospects, donors, clients, or supporters. This session will reveal some simple but effective best practices and tips for the small business or nonprofit seeking to make their email newsletters drive better results.

Attendees of this presentation will learn:

The different types of newsletters
What to write about in your newsletter or announcement
How to use images effectively
Creating subject lines that sizzle
When to send your newsletter to maximize readership and response
How to easily connect email and social media and why they work best together
Other helpful tools

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.