2012 MNSFA Annual Convention &
Presidents Award & Recognition Banquet
March 24th and 25th
Banquet: Northland Inn, 7025 Northland Drive, Brooklyn Park
Convention: Hennepin Technical College, 9000 Brooklyn Blvd, Brooklyn Park
"The Celebrations of Life"
Saturday Night March 24th
Presidents Awards and Recognition Banquet
"Celebrate !"
Cocktails:5:30 PM
Dinner 7 PM
Awards are at 8:00 PM
Northland Inn
7025 Northland Drive N
Brooklyn Park, MN
Tickets: $50 Single $80 Double
MNCF Master Test
Cost: $100.00
8:00 AM to 9:30 AM
This is the final step in the process to becoming
a Minnesota State Certified Florist. Test in the AM and Graduate at the Awards Banquet in the evening.
To find out how to achieve this distinction, go to our website: www.mnsfa.org or visit the MNSFA booth in the Trade Fair.
2012 Designer of the Year Finals
LIVE ON STAGE
Sponsored By Len Busch Roses
8:30 AM to 9:15 AM 
Watch 6 talented competitors design with flare and
style! A Second to None Surprise Package Design
Competition for one of the largest prizes in the industry
– $1000! A fun and exciting competition that will keep
you captivated.
MNSFA Competitions
The Celebrations of Life
Competitions are Fun and Educational !
“Encore Bridal”
Bridal Bouquet Design
Wedding Prize Package
$250 Value
$15 Entry Fee
“Honoring the Memories”
Sympathy Prize Package
$250 Value
$15 Entry Fee
“Student Competition”
Student Bouquet Design
3 Hands On MNCF Courses
$300 Value
$10 Entry Fee
Check In 7:30 AM - 9:15 AM
WIN! WIN! WIN!
When is the last time you went to design show and actually had a chance to win
$25,000 in CASH ?????
Must be present to Win and
Details at the Door!
Schedule at a Glance
Saturday
8:00 - 9:30 am ........ MNCF Master Test
9:00 - 4:00 pm........ Vendor Set up and Check in
10:00AM - Noon ..... Business Workshop: Bizzy Web
Social Media Success
10:00 -12:30 pm......Hands On Workshop: Sue Baggee "Ikebana”
10:00-12:00pm....... Business Seminar
"Bridal Marketing”
1:00 - 3:00 pm........ Business Seminar: “ Paul
Goodman -"Profit Minded Florist"
1:30 - 3:30 PM..........Hands on Workshop:
Sandy Schroeck AIFD, CFD -
Floral Jewelry for a New
Generation
Sunday
8 am...........................Competition Check-in
9:15 am.....................Competition Designs on display
Bring your camera and take photos
how inspiring design ideas!
9:00 - 9:45 am........ Design Event: 2012 Designer of
the Year Finals
9:30 - 10:00 am...... Keynote - Paul Goodman
10:00 - 11:15 am.... Bizzy Web: Build Buzz the Smart
Way"
10:45 - 11:30 am ...Jerome Raska AIFD, AAF, PFCI
Teleflora Designer
11:30 - 1:30 pm...... Mingling Buffet in Trade Fair
1:15 - 1:30 pm.......Annual Business Meeting -Election
1:30 -2:15 pm........ Bill Tayor AIFD Bloomnet Designer
2:45 - 3:30 pm....... John Klingel AIFD AAF PFCI
FTD Designer
3:30 pm....................Competition Awards Ceremony
WIN! WIN! WIN!
When is the last time you went to design show and actually had a chance to win
$25,000 in CASH ?????
Must be present to Win and
Details at the Door!
Sunday March 25th - A Star Studded Line Up & Interactive Trade Show
A MNSFA FIRST
One Convention Attendant will have the chance to win!
Spend the Day Networking, Become Insprired and Motivated! And take home a bunch of CASH!
Details at the Door! Must be present to win.
When is the last time you went to a design show and had the chance to win $25,000????
Can you afford not to attend?
Pre-Register by March 21st - Admission is only $25.00
Jerome Raska - Industry Expert - Tells All
Sponsored by Teleflora
Education Specialist, Jerome Raska AIFD, AAF,PFCI, MCF is co-owner of two retail floral and event operations in Metro Detroit. Jerome, having been in the floral industry for over 25 years, was previously a general manager of a high volume multi-location floral operation and now shares his design and business experience with florists, garden clubs, and suppliers across the country as a consultant and Teleflora Education Specialist. His enthusiasm and sense of humor compliment his love for the floral industry and his desire to help others succeed.
Paul Goodman - The Bottom Line
Sponsored by Teleflora
“Paul Goodman, MBA, CPA, is the floral industry’s leading authority on accounting and profitability practices. He is the founder and editor of Floral Finance, the industry’s most respected financial publication. He wrote The Profit Minded Florist and developed a leading floral software accounting package. In his consulting practice, Paul has helped thousands of florists increase their profitability. Minnesota is proud to have Paul Goodman on our stage and speak for the bottom line in our industry.
Bill Taylor - Put the U back in Colour
Sponsored By Bloomnet
“What does this color mean? Join us as we learn beyond what we see. Let’s look at what colors say and the emotional effect it can have on us. Let’s explorehow to effectively use color in floral design and the importance of it. Discover the history of color by exploring where it came from and where it’s going. It’s time to Put
the U back in colour!”
John Klingel - The Celebration of Life with Flowers
Sponsored By FTD
This is an invitation to learn a fresh approach forsympathy tributes. Because there are so many changes that are happening in the funeral industry,florists must change to fulfill those expectations. “The Celebration of a Life with Flowers” places the importance of having flowers at a memorial service,
therefore challenging the “in lieu of” concept. John will present valuable examples of Elements and Principles, design mechanics and solid sales techniques leading to floral designs that express the customer’s sentiments. Showcasing
flowers and talent are important in every celebration of life.
Pre-Register by March 21st - Admission is only $25.00
Saturday March 24th - MNSFA Brings you Education from only the best!
Paul Goodman: Learn from the Best - Educational Clinic
Cost: $75.00 Non-MNSFA Member $150.00
1:00 PM to 3:30 PM
Paul Goodman has been involved in the floral industry for 37 years. In 1974 he entered the industry as the Vice President and General Manager of the Wire ServiceDivision of Florafax International. From 1979 to 1982 he operated a large retail florist and nursery operation in Eugene, Oregon. He founded Floral Finance, Inc.in 1982 and in cooperation with AFS began publishing Floral Finance, a monthly newsletter aimed at providing “Financial information, education and control for the retail florist.” This publication continues to this day and is still the industry’s only publication dedicated to the financial side of running a flower shop. In 1983 he
wrote the original version of Rosebud (now called Eagle Technologies), the #1 selling floral software in the industry through 2000, which is now owned, developed and distributed by Teleflora. In 1987 he wrote the only financial manual for the retail florist, The Profit Minded Florist. In addition he has conducted numerous educational seminars throughout the United States and Canada over the past 37 years. Paul started Goodman’s BottomLine Group in 2006 – a small group of larger florists
focused on improving bottom line performance through one-on-one consulting and group meetings. Floral Finance is now owned by Teleflora, however, Paul continues to write the monthly publication. He
received his MBA from Stanford University in 1973 and is a CPA.
Gary Swartz, Perfect Wedding Guide -
The Ins and Outs of Bridal Marketing!
Cost $50.00 MNSFA Non Member $100.00
10:00 AM to 12:00 PM
Gary has been working in the bridal industry for a number of years and brings an integrated marketing approach on how to book your next wedding. He will challenge you to set yourself apart as a professional florist in the bridal market. His expertise unveils the challenges of communicating with the “GenY” bride as well as the finesse of connecting with the Allure Couture bride. Don’t miss this seminar as
he discusses the fundaments of bridal marketing..
Social Media Success: Build Buzz the Smart Way
Cost: $50.00 Non Member $100.00
10:00 AM to 12:00 PM
Have you been putting off getting involved in social media because there’s just too much to know? Have you tried Facebook, Twitter, LinkedIn or Pinterest but have no idea how to make it work for you? Dan Denman of BizzyWeb, MNSFA’s social media and web sponsor, shares the secrets to setting a social media plan!Here’s just some of what you’ll learn in this information-rich, hands-on event:
- Social Media “Rules of Thumb”
- Steps to Creating your Social Media Plan:
- Answer the Key Questions
- Listen Before You Leap
- Set a Schedule
- Measure, Rinse Repeat
- Tools to Help You Grow Your Customer Base
- Blogs
During the course of the event, you’ll work through BizzyWeb’s proprietary strategy planning model, and will learn how to distill your key messages and tactics into repeatable, measurable results.
Sue Bagge: International Design
The Basic Principles of Ikebanna
Cost: $75.00 NON MNSFA Member $150.00
10:00 AM to 12:30 PM
The goal of the ikebana artist is to communicate an idea, thought, or feeling through creative form. This requires a complete understanding of the various characteristics of nature, a sense ofimagination, and the technical knowledge to transform these features into artistic form with rhythm, balance and harmony. The higher the level of artistic expression, the greater the encounter between nature, the flower arranger, and those who view the arrangement. Thus, ikebana is an art of personal enrichment and an art to be shared and interpreted by others according to their own individual imagination and experience No previous experience is required. Experienced Ikebana
practitioners at any level are welcome. There is space available. Sue Bagge has studied the Sogetsu School of Ikebana for almost 3 decades and it about to receive her 4th teaching certificate. She has
traveled to Japan several times to attend Ikebana conferences and to study the culture and the gardens. She has developed workshops for the Minnesota Landscape Arboretum that have focused on
Ikebana using plants that are native to our area. She is also a Horticulturist and landscaper known in Minnesota for her garden and floral designs as well as for teaching. She has exhibited all 28
years at The Minneapolis Institute Art In Bloom and has done several of the museum’s Japanese exhibitions
Sandy Schroeck AIFD, CFD
Floral Jewelry for a New Generation
Cost: $75.00 MNSFA Non Member $150.00
1:30 Pm to 3:30 PM
Sandy of Len Busch Roses in Plymouth and Smithers Oasis, is a talented floral artist and display professional. As an award winning designer and educator with extensive experience in the floral
industry, her passion for design helps her to excel as a floral artist. With her expertise in trends, she continues to educate herself and others to strive for design excellence by creating stylish creative projects to inspire. Sandy proudly became a member of AIFD in 2003 and is currently a part of the National AIFD membership and education committees. She was a presenter for the North Central AIFD Across America program. Sandy has been a featured educator in a variety of design programs and has done display work throughout the country. As the Product development
coordinator for Len Busch Roses her current mission is to Educate–
Inspire–Influence. This is a hands-on design seminar featuring gluing techniques, elevate
your corsages and boutonnieres to floral jewelry.
