When

Saturday May 7, 2016 from 9:00 AM to 12:30 PM PDT
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Where

South San Francisco Conference Center 
255 S. Airport Blvd.
South San Francisco, CA 94080  

 
Driving Directions 

Pricing

*Member for MORNING session:  $50.00 after 4/20 and at the door.

*NSA/NC Members, please use code provided in email sent to you previously.  Type the code in the Promo Code box and hit Apply.  The member rate will automatically appear.  Proceed with payment.

General/Non-Member for MORNING session:  $65.00 after 4/20 and at the door.

*Past-Presidents/Current Chapter Speakers Academy for MORNING session:  No charge 

*Past-Presidents and current Speakers Academy students please use code provided in email sent to you previously.  Type the code in the Promo Code box and hit Apply,  The special price will automatically appear.  Proceed with your registration.

 

Cancellation Policy: If you are unable to attend a meeting and you notify the NSA/NC office three days prior to the meeting date, your registration fee can be applied once per calendar year toward your next meeting registration. We regret that we are not able to provide cash refunds. No credits or refunds after the 72-hour cutoff.

Contact

Marit Fox, Chapter Administrator 
National Speakers Association of Northern California 
650-646-4220 
info@nsanc.org 

NSA/NC Event Series:  

 Make Your Brand and Business Work for You! 

Saturday, May 7, 2016

  Two separate sessions; two opportunities to learn:

MORNING Session: 9:00 a.m. - 12:30 p.m.
AFTERNOON Deep Dive with Jim Horan: 1:30 - 3:30 p.m.

Learn fresh ways to create a buzz with your business! Our May 7 meeting features branding expert Alexandra Watkins and business planning guru Jim Horan, creator of the One Page Business PlanŽ. Bring your laptop—you’ll want to apply these ideas immediately to your own brand and business. Plus: De-mystify technology with Ken Braly’s Tech Tip... and meet the chapter’s new president and Board of Directors!

Register for the afternoon hot-seat session for a deeper dive into the One Page Business PlanŽ. 

Register Now!  For the Morning Session

Morning Session: 9:00 a.m. - 12:30 p.m. 

Featuring Alexandra Watkins
"Brand Names with Buzz”

You know how important a good title is in selling a speech, and that a name can make or break a product. In this entertaining and enlightening presentation, naming expert Alexandra Watkins shares colorful stories of good names, bad names, and names so awful she gave them an award. Along the way, you’ll learn how to avoid common naming pitfalls, access free online brainstorming tools, and avoid domain name hell. Packed with real life examples and war stories from the trenches, you’ll discover the secret to powerful brand names that generate buzz and revenue. Whether you’re naming a company, product, blog, or seminar, you’ll be able to come up with fresh ideas in real time, using Alexandra’s proven techniques. NOTE: Bring your laptop!

Author of the #1 bestseller, “Hello, My Name is Awesome… How to Create Brand Names That Stick” (an Inc. Magazine Top 10 Marketing Book), Alexandra Watkins is a leading and outspoken authority on brand names with buzz. She is the founder of Eat My Words, a nationally known naming firm who works with companies including Google, Disney, Microsoft, and Frito Lay. Brand names Alexandra can take credit for include SPOON ME frozen yogurt, THE CHURCH OF CUPCAKES, NEATO robotic vacuum, and Colombian language school GRINGO LINGO.  Alexandra has been featured in leading business publications including The Wall Street Journal, Entrepreneur, Inc., and most memorably Fox News, where she charmed the socks off Neil Cavuto. A Speakers Academy graduate, Alexandra is a popular guest lecturer at the Stanford Graduate School of Business, Berkeley’s Haas School of Business, and other MBA programs.

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Tech Tip: Fun with Text, featuring Ken Braly

A lot of what we do with our computers is work with text. Ken will show some handy techniques for searching and replacing text. (Note: it's cooler than it sounds!)

This year Ken Braly celebrates 50 years since he wrote his first computer program. He's been working with computers continually ever since, and has been helping others to get the most out of them along the way. He is also co-publisher of the SpeakerNet News ezine of speaker tips, which has been sent out every Friday since 1996.

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 Featuring Jim Horan
"How to Make the Business Side of Speaking Much, Much Easier”

As entrepreneurs, most of us make the business side of speaking more difficult than it needs to be. So when does the business of speaking get easy?

The short answer is… when you decide to make it easy! Yes, it is a choice!

In this highly interactive session you will learn at least 50 little and big things that will not only make your professional life easier, but will help you scale up your consulting, coaching and speaking business to the next level of success.

Jim will provide invaluable and actionable insights on:

  • Business relationships. Why being a lone ranger is not only a bad idea, but unnecessary.
  • Selling. Learn how selling what you love to do and what you are great at eliminates 99% of the stress of selling.
  • Boundaries. Learn that having clear boundaries on how, where and with whom you will work not only minimizes the possibility of ever having a client from hell again, but will actually make it easier for others to introduce and refer you.
  • Products. Converting your services into products creates passive income… and it’s easier than you might imagine. Having products makes it easy for others to understand what you do and to have a low-cost initial trial.
  • Pricing. Still struggle with pricing? Learn the power and magic of having a menu of services that completely eliminates the awkwardness of talking price.

This session will be full of practical, proven tips and techniques that you can apply successfully to your speaking business.

Jim Horan is an experienced Fortune 500 executive, best-selling author, speaker, consultant, publisher, and software developer. Over the last 20+ years, his books, workshops, and cloud-based solutions, plus his team of more than 600 consultants and business coaches, have helped executives and business owners create business plans that actually grow their businesses! The One Page Business Plan Company is a global leader in planning and performance management solutions and is located in Berkeley, California.

Optional “Looking Forward” lunch with the Board:  Tell us your vision for coming chapter year! The new Board of Directors and our Past Presidents welcome you to join them at lunch tables for informal focus sessions. Let us know what you’d like from the chapter in 2016-17!  Please plan on either bringing your own food or visit one of the nearby restaurants for lunch.  We will have a list of nearby places to go.  The deadline to order the box lunches is past. 

 We accept VISA and MasterCard only.

 

NOTE:  For information and registration for the AFTERNOON workshop on The One Page Business PlanŽ, CLICK HERE.