OCHEA and LERN partner to   bring you...

2011 Professional Development Day:

E-Marketing Essentials in Continuing Education, October 7th,  10am-3pm

In just a few years, website and email marketing have become essential to your marketing mix and central to your promotional success. eMarketing will become even more important to your registration success than ever before.  Get the latest success techniques, the best long-term eMarketing strategies to employ, and practical, how-to information on what, when, where and how to conduct your eMarketing activities.

Suzanne Kart, LERN's Director of Marketing oversees marketing for the world's largest association of continuing education and lifelong learning providers. She is one of the nation's leading experts on Twitter, social networks and generational communication for lifelong learning. Kart does workshops across North America on marketing, eMarketing and generational communication.

Agenda

Overview of the State of eMarketing in Continuing Education

Best practices for websites                                                                                         

• Best website practices
• How generational marketing fits in
• 8 eMarketing strategies that work
• Writing course descriptions for the web

Lunch Keynote:  State of Ohio Update

Brett Visger - Associate Vice Chancellor, Adult Education and Steve Tirpak, Ohio Department of Development.

Email marketing               

• Email promotion writing
• How email promotions should look
• The different kinds of email promotions

Social media platforms 

• Blogs, Twitter, LinkedIn, Facebook
• Podcasting, YouTube (video)
• Mobile Apps versus Mobile optimization
• Adding social media to your marketing plan
• Gaining internal support
• Social media policy