Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it. 
You’ll learn: 
*How email open- and click-through reports can help you know: 
*Which of your products/services are hot, which are not, and how to test for best results. 
*Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy. 
*The calls to action/messaging that actually WORK! 
*Best times, days and ways to get the response you want. 
*How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds. *How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want. 
*How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!