Tech Talk: Improving Customer Conversations: Effective Storytelling Workshop

This interactive workshop  will focus on helping engineering and technology managers improve their ability to communicate high-value technical and business concepts to customers and partners in a high-impact manner. Topics include:

Just the facts: understanding your presentation goals and approach

Goals for the approach and requirements from the customer

Format of presentation

What you want to happen next

Storytelling as a communication tool

Understanding this basic, but powerful tool

Know your audience, build your characters

Key elements of good stories

Adapting the story to the format

From headlines, to short stories to long form, leveraging written and verbal presentations tools

Making the story yours through uniqueness, context and impact

Previous workshops in this series have been very postively received!

Workshop Facilitator

Matt Leary
Principal, Solutions Insights

Matt has spent the last 20 years helping national and international technology, engineering and industrial companies improve their sales, business development and marketing performance. Currently, Matt is a founding partner and principal at Solutions Insights, a firm focused on helping companies bring complex solutions to market.  Previously, Matt held senior positions at a Boston-area technology start-up, and at a leading technology marketing and sales member-based association.  Matt has delivered business development consulting and training to a wide range of companies including 3M, AT&T, Cisco, General Dynamics, GE, Nokia, Northrop Grumman, Verizon and Xerox.

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