World Entrepreneurs Network
Locally Organized, Globally Connected
Greater Austin WEN Community - formerly Wilco Entrepreneurs Network
Alliance of Texans Building Businesses - Passion, Plan, Perform!
Topic: SEO 101: An Introduction and What Non-SEOs Need to Know with Scott True
Location:
Date/Time: Thurs. June 25 @ 6:30 PM
Agenda:
6:30 – 6:45 Welcome, introductions, announcements, calendar
6:45 – 7:00 Blake Hogan – An Introduction to The Bunker@ATX
7:00 – 8:30 Scott True – SEO 101: An Introduction and What Non-SEOs Need to Know
Scott will lead an engaging discussion explaining what SEO is, the reason it is an important part to your business, and the different approaches that can be taken to accomplish increased rankings in search engines. According to Scott, there are two parts to implementing a successful approach to SEO:
1) Technical SEO – This is your foundation. Understanding key elements and purposes of title tags, meta descriptions, images, headings and sub headings and blogs will enable you to lay down the framework for building and increasing results in Search.
2) Creative Marketing – Designing a strategy directed at users or customers, rather than Google. There must be something your company offers that separates it from other companies – a reason someone would come to you over another business. Identify this and build upon it.
Combining these two components will provide an opportunity to build and expand your business’s presence online.
8:30 – 9:00 Your one question / Your need / Networking
Cost: Free
Membership: Open to the public - show up to listen or participate
Short Bio:
Scott True is an SEO Strategist. He is the founder of True Inbound and co-founder of True Connect Marketing. It’s an innovative idea that has to do with connecting people in a meaningful way. The goal is to earn the lifetime value of advocates as opposed to traditional lead generation. Scott’s diverse background includes serving our country for four years in the Marines, a seven year stint in the construction industry, and several years selling and marketing real estate. The skills he has gained can be applied in every kind of business. Scott is available for Online Marketing Services and Real Estate Lead Generation.
Blake Hogan serves as a co-founder of The Bunker @ Austin and The Bunker @ Texas. The former US Marine has had the fortune to lead a few startups and has developed markets for a green tech company. Blake is a graduate of the University of Minnesota, Notre Dame’s Graduate Executive course in Leadership and Business as well as Syracuse University’s Entrepreneurial Boot Camp for Veterans. His mission is to serve America’s elite entrepreneurs. Blake now calls Austin, TX home. He traded life on a boat in Southern California for a pair of cowboy boots.
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