When

Thursday August 14, 2014 from 6:30 PM to 9:00 PM CDT
Add to Calendar 

Where

Cedar Park Rec Center 
1435 Main Street
Cedar Park, TX 78613  

 
Driving Directions 

Contact

Bronwyn Kutsch 
World Entrepreneurs Network 
512-851-3184 
info@wenbiz.org 
 

WEN Austin: Paul O'Brien - Google Analytics for Startups, Aug. 14, 6:30pm@Cedar Park Rec Center 

World Entrepreneurs Network

        Locally Organized, Globally Connected

                Greater Austin WEN Community – formerly Wilco Entrepreneurs Network

                         Alliance of Texans Building Businesses - Passion, Plan, Perform! 

LOCATION:

  • Cedar Park Rec Center, 1435 Main Street, Cedar Park TX 78613 | Brazos meeting room
  • Drive around to back of building, enter through double doors, third room on your right, or follow sidewalk left of main entrance to first set of doors. 

Date/Time:  Thurs, August 14 @ 6:30 PM 

Agenda:

  • 6:30 – 7:00      Welcome, introductions, announcements, calendar for meetings
  • 7:00 – 8:30      Google Analytics for Startups with Paul O’Brien
    • Simply put, what every startup should do to make the platform one of their most valuable tools.  To do that, we have to wade through the clutter, set up, simplify, draw some assumptions, and know what to ask.  To stare at the reports that Google Analytics provides, can cause blindness, blindness to the importance of using the platform, while your head swims trying to figure out Traffic Sources, Bounce & Exit Rates, Visits vs. Visitors, Filters, Annotations, Campaign Tracking, Goals, Events, Segmentation, Annotation, Filters...   
  • 8:30 – 9:00      Your one question / Your need / Networking 

Cost: Free

Membership: Open to the public – show up to listen or participate

Short Bio:  Paul is a seasoned online marketer having directed Advertising Solutions for Yahoo! and later running online marketing for HP’s eCommerce business.

In 2010, Paul O’Brien relocated to Austin’s entrepreneur community from Silicon Valley where he launched a series of startups in local search, crowdsourcing, web-based accounting, payments, and social intelligence.  In Austin he continues to work as a fractional CMO in marketing, business development, project management, and product management, for businesses of all sizes; and is the founder of Cospace, matching people and work spaces.

Following his work with Hewlett-Packard, O’Brien brought search and marketing expertise to startups such as Outright.com (Sold to GoDaddy) and Zvents (sold to eBay’s Stubhub). That work is a reflection of Paul’s impact in e-commerce, marketing, entrepreneurship, and search; in both B2B and B2C markets. More than the business side, O’Brien has consulted with various web properties, designing and developing web sites, online communities, e-commerce stores, and web services. Paul was featured in the book, Online Marketing Heroes, and continues to blog at seobrien.com. 

Upcoming Events:

http://www.wenbiz.org/community/us/tx/austin/calendar/ 

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HCBC Job Seekers Network, Hired Texas/RR50 Plus, Launch Pad Job Club

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