When

Thursday April 24, 2014 from 6:30 PM to 9:00 PM CDT
Add to Calendar 

Where

Round Rock Chamber of Commerce 
212 E. Main Street
Round Rock, TX 78664  

 
Driving Directions 

Contact

Bronwyn Kutsch 
World Entrepreneurs Network 
512-851-3184 
info@wenbiz.org 
 

WEN Austin: Jeff Stec - Developing YOUR Marketing Strategy, Apr. 24, 6:30pm@RR Chamber of Commerce 

World Entrepreneurs Network

        Locally Organized, Globally Connected

                Greater Austin WEN Community - formerly Wilco Entrepreneurs Network

                        Alliance of Texans Building Businesses - Passion, Plan, Perform! 

This Week’s Topic:   Developing YOUR Marketing Strategy with Jeff Stec 

LOCATION:

  • Round Rock Chamber of Commerce, 212 East Main St., Round Rock, TX 78664
  • Please enter through the east side doors, by the Round Rock Public Library. 

Date/Time:  Thurs. April 24 @ 6:30 PM 

Agenda:

  • 6:30 – 7:00      Welcome, introductions, announcements, possible speakers, calendar for meetings
  • 7:00 – 8:30      Developing YOUR Marketing Strategy with Jeff Stec
  • All too often, small business owners approach marketing as a collection of disjointed events.  This causes them to spend their time like a pinball bouncing from one trendy topic to another, all the while wondering why their marketing isn’t working.  This talk starts with an overview of the “7 Steps for Small Business Marketing Success” as outlined by best-selling author John Jantsch in his book Duct Tape Marketing.  It then focuses on the first 3 steps, which are the crucial steps to get right before diving into tactics.  The talk closes with a brief overview of some of the more interesting tactics and how they can be used to support your marketing strategy.
  • 8:30 – 9:00     Your one question / Your need / Networking 

Cost: Free

Membership: Open to the public - show up to listen or participate 

Short Bio:  Jeff Stec, Principal at Tylerica Systems, LLC, is an experienced problem-solver, manager, innovator, educator, consultant, former corporate wonk, small-business owner, and entrepreneur. Jeff started his career in the high-tech world at Bell Laboratories/AT&T Information Systems when the internet was in its infancy and cell phones were still being developed. His career arc took him to IBM where he was a microprocessor designer, then to Synopsys, a maker of software to automate the semiconductor design process. It was this latter position where Jeff gained Consulting, Sales, and Management experience.

In 2003, Jeff left the high-tech world behind and moved into the relatively low-tech world of house painting. Through owning and operating a Southern Painting franchise, Jeff learned what it takes to operate as a small business owner who “wears all the hats”. One of those hats was Chief Marketing Officer and in that capacity, Jeff brought into play many marketing concepts that were currently foreign to the house painting business.

In 2012, Jeff merged his consulting background with his small business ownership experience, dusted off the Tylerica Systems, LLC business that he had formed several years before, and redirected it toward Marketing Consulting for small business. Jeff is a part of the Duct Tape Marketing Consultant Network, and he is also a Constant Contact Authorized Local Expert. His current focus is to help small business owners accelerate their growth and profitability by focusing on marketing as a system, not en event.

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