Email Marketing For Success - Campaigns That Drive Action!

At the heart of small business marketing are the marketing campaigns that drive action - collections of marketing activities that help a small business or organization to achieve its goals and objectives.

Email Marketing has become a core component of those campaign choices. Email is more important than ever, to the communication efforts of businesses & nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.

This session will reveal some simple but effective best practices and consideration for your business or organization to make your email marketing more effective.

We will explore:

Basics of what is email marketing
What to write about
The do's and don'ts of email marketing
How it easily integrates with social networking sites
How to use and why to use use images
What types of additional tools might be useful