MicheTopic
Hosting the 2021 Ryder Cup – The Inside Scoop 

Summary & Learning Objectives
In 2021, Destination Kohler served as the host of the Ryder Cup bringing thousands of people to the area. Unlike other major sporting events that are played in existing stadiums, decisions had to be made well in advance to host this event including building facilities and making major investments in the infrastructure. Hear from Michael O'Reilly and Nels Quackenbush as they discuss the behind-the-scenes workings of the Ryder Cup, its economic impact, and the major decisions that needed to be made before, during and after the COVID Pandemic.

Keynote Speakers

Nels Quackenbush
Vice President & Controller - Hospitality & Real Estate | Destination Kohler

Biography
Nels Quackenbush is responsible for the financial-related matters of the Hospitality & Real Estate Group, as well as the Group’s systems and purchasing functions. He also serves as the leader to the business head and key business managers. Nels joined Kohler Co. in 2002 as an Accounting Analyst Trainee. Since then, he has advanced through roles of increasing responsibility, including Senior Accounting Analyst; Plant Accounting & Administration Manager – Spartanburg; Manager – Planning & Analysis, Kohler Engines; Director – Corporate Financial Planning & Corporate Staff Accounting; and most recently, Controller – Hospitality & Real Estate Group, where he focused on driving efficiency improvements, cost reductions and associate development. He earned a bachelor’s degree in Finance and Operations Management from the University of Wisconsin – Oshkosh.

Michael O'Reilly
Director of Golf & Retail Operations | Destination Kohler

Biography
As Director of Golf and Retail Operations for Destination Kohler, O’Reilly is responsible for leading operations and driving growth in golf, on-course food and beverage, retail, Kohler Golf Academy, and Kohler Swing Studio.  He served on the Executive Committee of the 43^rd Ryder Cup, overseeing six operational committees for the event. It was the fifth major championship he has supported at Kohler Co – serving as Executive Vice Chair for the 2007 U.S. Senior Open and PGA Championships in 2004, 2010 and 2015. O’Reilly was the head golf professional at Whistling Straits from 2007-2017, overseeing operations of the Straits and Irish courses. Prior to that he served as assistant golf professional at both Blackwolf Run and Whistling Straits.

Professional Development Presentation
Presented by Weidert Group
Topic: Winning the Battle for Talent: Make Inbound Recruitment Marketing
Work for You!

Summary
In the U.S., there are about 5 million more available jobs than there are people looking for work. If that’s not startling enough, consider that current active job seekers typically lack the skill sets needed to qualify for certain positions. Or, they have in-demand skills that make them highly sought-after in an industry — and the hiring competition is fierce.

Weidert Group President, Greg Linnemanstons, will present a professional development session on Winning the Battle for Talent to help you deploy an inbound recruitment marketing plan aimed at attracting the right talent, compelling them to engage, and putting your organization in a position to bring them on board.

Learning Objectives

• Embrace the idea that recruitment isn’t something you do when you have an open position; it’s a sustainability commitment that becomes an ingrained constant of ongoing marketing efforts
  
  
• Learn how great inbound recruitment marketing content can support lead generation efforts, and vice versa
  
  
• Utilize voice-of-the-customer to identify and eliminate sources of friction in your recruitment and hiring processes
  
  
• Get intentional about putting voice-of-the-employee to work as an important part of inbound recruiting

Presenter

Greg Linnemanstons
President | Weidert Group

Biography
Greg Linnemanstons is the president of Weidert Group, a nationally recognized inbound growth firm and HubSpot partner that was recognized among the "Inc. 5000" list of the fastest-growing private companies in America in 2022. Greg is a HubSpot-certified inbound marketing and sales consultant; his experience also includes 18 years in corporate and industrial marketing. Greg holds a Masters of Management degree in Marketing and Finance from JL Kellogg Graduate School of Management at Northwestern University. HubSpot is the #1 CRM platform for scaling companies.

Financial Executives International (FEI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.