Session Topic
Go Beyond the Sales Funnel! Embrace the Flywheel to Maximize Business Growth & Customer Loyalty

Summary
The flywheel is a powerful methodology that helps organizations identify all the opportunities available to them to increase the forces that drive their businesses - and remove the sources of friction that keep them from achieving optimum results. The methodology enables alignment between Marketing, Sales and Customer Service, allowing you to gain real momentum as you attract and convert leads, delight customers, and turn their delight into marketing advantage.

Learning Objectives
When you see your business in terms of force and friction, you will begin to see how applying the flywheel concept:

• Helps unite your teams — Marketing, Sales and Customer Service — behind the idea that everyone shares responsibility for attracting, engaging and delighting customers throughout their journey with you
• Turns the voice of customers into your most powerful marketing force
• Allows you to deploy new strategies and technologies to begin delivering on the flywheel promise at the pace that’s best for your business and your team 

Featured Speaker

Greg Linnemanstons
President | Weidert Group

Biography
Greg Linnemanstons is the president of Weidert Group, a nationally recognized inbound marketing firm and Diamond HubSpot partner. Greg is a HubSpot Partner-certified inbound marketing consultant; his experience also includes 18 years in corporate marketing and brand management for companies like HJ Heinz and Pillsbury. Greg holds a Masters of Management degree in Marketing and Finance from JL Kellogg Graduate School of Management at Northwestern University.

Financial Executives International (FEI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.