Social Media Strategies for
Small Businesses & Non-Profits 

You represent a small business or a non-profit organization. You heard how important social media marketing has become. You now want to use social media in your marketing campaigns but you have no idea where to begin or you need additional help getting there. You are asking yourself questions like "Why should I do it?" or "How do I do it?".  If this is you, join us and learn the basics of social media marketing with specific tips and examples that will answer those questions for you.

This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some do's and don’ts of each channel. 

Key concepts that we will cover:

An overview of the the most popular networks including Facebook, Twitter, LinkedIn, and Pinterest - and Facebook's big change to business pages

Discover which of these networks is best for your business, and why

Why all of your "Likes" won't see all of your posts!

How to save valuable time by posting to Facebook, Twitter and others all at the same time

What Google wants you to do to earn page rank

How to find "fresh" content for your posts to please Facebook & Google

Why you should have a blog in order to earn Google's attention

Scheduling your posts and tweets for a whole week in less than 30-minutes

What it means to "boost" a Facebook post or "Promote" your FB page

How to know if your website is "mobile friendly" and why that's important

Why your email list can be a gold mine, and how to build it

How to integrate your social media campaigns & Constant Contact to maximize your online marketing effectiveness

Great tips for email marketing etiquette and effectiveness

Suggestions for what to do next

Intended Audience: 

This workshop is most suitable for the beginner-to-comfortable small business marketer who wants to learn about the positive impact of social media marketing campaigns and others who might be looking for new ideas or a quick refresher.