Campaigns That Drive Action: Events & Registration 

Following on from the introduction provided in Build Your Marketing Toolkit, this presentation will provide a deeper look into the place that events hold as a marketing tool, provide some best practices around promoting the event and go in-depth into best practices for online registration for events.

Core concepts introduced include:

• Types of events (more than just fundraisers), goals for events, a quick note on charging or not and events as part of the Engagement Marketing cycle

• Promoting the event (with a sample promotional schedule and activities)

• Making the most of an online registration tool, with best practices focused on what information to ask for on registration form, social proof, payment/donation options, etc.

• Post-event actions, including review of stats and social activity and sending out a survey

• Summary section includes checklists for following as well as review of presentation concepts.