July Seminar - Recurring Gift Programs 

There is no silver bullet in individual gift fundraising, but if you are looking to identify your most loyal donors, significantly increase retention, increase your average annual gift, and create a steady, dependable source of revenue, recurring monthly giving is as close as you’ll get. 

Whether you are considering starting a monthly giving program or are looking to grow your existing program, this seminar will provide you the evidence-based information you need to move forward. We will talk through the back-end requirements and staffing needs, getting internal buy-in, rolling the program out to new and existing donors, conversion practices post-launch, acknowledgement, stewardship, and cultivation. We will also spend some time talking about the benefits of monthly giving and the pitfalls – and how to prepare for both.

If you have specific questions you want to be sure are addressed, please send them to jbrake@stlpublicradio.org.

Event Details
8:30 am: Registration and Networking
9:00 - 11:30 am: Presentation

Cost: $50 for AFP Members; $75 for non-AFP members

Location:

ECH School
Every Child's Hope
8240 St. Charles Rock Road
St. Louis MO 63114

Cancellation policy: If an attendee needs to withdraw from an AFP program, they must inform us via email 5 business days before the scheduled event to receive a refund. Registration is transferable to another individual should you choose to withdraw. You may contact us at info@afpstl.org.

Meet the Presenter: 
Jennifer Brake is a Development Officer at St. Louis Public Radio where her primary responsibility is managing and growing a sustaining member program that now numbers nearly 11,000 donors. From developing communication strategies to problem-solving data issues, she is involved in every step of the process. With more than ten years in the field, Jennifer came to St. Louis Public Radio from the Missouri History Museum where she helped get their monthly giving program off the ground. She is the mother to two precocious and adorable little girls.