Creating a
Content Marketing Plan
for Your Business

Join us June 13, 2013 from 2:00-4:00pm in Markham for this important Content Marketing Workshop.

Search content marketing is the most important lead generation tool you can deploy today to help you find customers and keep customers. According to a Marketing Sherpa Benchmark report:

• 82% of prospects say content targeted to their specific industry is more valuable
• 67% say content targeted to their job function is more valuable
• 49% say content targeted to their company size is more valuable

Your competition is scrambling to develop buyer-centric content.

How will your content stack up?

What you'll learn for only $199

In this Content Marketing Workshop presented by Marketing CoPilot, we will cover:

1. Building the foundation of your search content marketing program from keywords focused on buyer problems.
2. Building an editorial calendar that speaks to sales problems.
3. A template for developing content that works for both human beings and search engines.
4. Three key elements to help you track and measure your content marketing efforts.

This workshop is being limited to 20 attendees.

Cost: $199 or $79 for Marketing CoPilot clients and Knowledge Network members with promo code.

This workshop is for:

• VPs or Directors of Sales who need a well-defined framework to help them deliver a content marketing plan for lead generation.

• Entrepreneurs or solo-preneurs looking to build a lead nurturing program for their business.
• Marketing managers, writer or consultants who need to understand how to develop a framework for content generation that supports SEO (search engines) and the buyer (sales).

What you'll bring... and what you'll leave with...

Each participant must arrive with a preliminary keyword list of 10-20 keywords (HINT: use the How Do I... Develop a Keyword Strategy Guide) and you will walk away with the Marketing CoPilot Content Marketing Workbook (a $49 value).