SCORE Workshop

Unleashing Your Super Powers with LinkedIn Video

Video is one of the biggest new trends on social media, and it’s going to define the success of your brand awareness in 2019 and beyond.  And why LinkedIn Video? On LinkedIn, video generates some 20x more shares than other types of content on its platform.  Furthermore, according to a survey by LinkedIn, 62% of B2Bs find that video content builds more brand awareness. Survey respondents also agreed that video engagement helps them identify higher-quality leads (78%) and drives more leads overall (57%).

 
While the rise of video isn't exactly a secret, it has been traditionally associated with a high barrier to entry, questionable ROI, and a somewhat heavy investment in terms of time and resources.  In this session, we’ll breakdown the myth.  It’ll become obvious why LinkedIn video is the clear choice for business owners, entrepreneurs, consultants, or anyone in a sales or business development role looking to increase engagement with their audience or gain more exposure and awareness.

You’ll leave this workshop with an understanding of the following:

1) Benefits of using videos for your overall digital marketing strategy
2) Unique requirements for LinkedIn
3) What types of videos work best and ideal video length
4) Tips for repurposing video content and useful tools
5) An actual demo

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This workshop is sponsored by SCORE Boston and presented by Angela Pitter. Angela is Founder and CEO of LiveWire Collaborative, a digital marketing consultancy. Their services include Online Strategy Development and Implementation for mid-size businesses, Social Media Training for corporations or organizations, one-on-one Executive Coaching as well as Facebook Ads and Email Marketing. Additionally, she’s trained intact boards and teams on how to build thought leadership and become social ambassadors as well as several hundred professionals on hot topics such as “How to” Facebook, LinkedIn, Instagram and “Unleashing Your SuperPowers with Video”.  Angela is a professional speaker who has spoken at the Massachusetts Conference for Women and was recently featured on Chronicle, WCVB. She holds an M.S. in Administration and B.S. in Computer Engineering.

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