Where
Tip O'Neil Federal Building,10 Causeway St
Auditorium, 1st Floor
Boston, MA 02114
Driving Directions
SCORE Boston Workshop
Establish A Social Media Marketing Blueprint—
Module 4 of 4
The Message is in the Numbers
This workshop is the last in a series of four modules that will be offered by SCORE Boston. All workshops in this series are presented by Dr. Da Graca. You do not have to attend earlier modules to attend this one. But there will not be a review of earlier modules in this module.
The social communication manual has been rewritten! As clients and constituents alike purchase products and services differently, the strategies and techniques you employ to target them are continuously changing. This new way of attracting customers presents both a challenge and an exciting opportunity for adaptation in a Web 2.0 world. This workshop explores the latest emerging social media technologies that will help you understand the fundamentals of digital marketing.
Module 4: Social Media Analytics
How can you evaluate a social media campaign? From this workshop, you'll understand the tools designed to help you measure the success of your Facebook, Instagram, or digital media campaign and learn about seasonal marketing as a tool to build brand loyalty.
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This worshop is presented by SCORE Boston and Dr. Allana Da Graca. Dr. De Graca helps small business owners locate the “Why” in their digital message. As the founder of Turning on The Lights Global Institute, Inc., she uses digital products to help entrepreneurs, and individuals develop their communication strategy and brand outreach. She is a contributing faculty member of Bentley University and Northeastern University where she teaches communication and digital technology courses. |
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