Should You be Marketing Like "Mad Men"?
X, Y, Boomers, Millennials . . . They are ALL your buyers
Wednesday, June 17, 2015, 8:30am (registration) – 10:30am
Sponsored by
Chris Ruisi - "Step Up & Play Big"
Hosted at
SCAN Learning Center
Monmouth Mall (basement level), 180 Hwy 35 South, Eatontown
Are you missing out on opportunities when marketing to your target customers and clients? One of the major decisions a business faces today is choosing how to effectively utilize the many marketing tools available to them, from e-mail and social media, to phone and in-person meetings.
The challenge is that not all of your targets have the same preferences of how they want to be reached. However, many of these preferences can be predicted based on their “generation”.
This workshop will focus on best practices you can implement immediately for "generational marketing", and you will obtain the tools necessary to build your marketing plan to do business with all generations of customers.
- Learn the differences between "push selling", "pull selling" and "listening selling"
- Understanding the "new millennial" approach to sales, marketing and customer contact
- Using the best customer outreach techniques for your individual needs, using methods of "Baby Boomers" to "Millennials"
8:30 am Registration & Continental Breakfast
9:00 am Seminar
Moderator Bill Accordino, Success Maps, Inc.
Panelists Bill Saloukas, Broad Waverly Staffing Services Tony Popowski, Grass Roots Marketing
Fran Lytle, Brand Champs
Cost: $29 MODC Members
$39 Non-members
$100 Exhibitor (members only - includes 1 seminar registration)