Presents its April Webinar:

"Public Speaking as a Marketing Strategy to Reach Home Care Consumers and Referral Sources"

April 24, 2014
4:00 pm Eastern

With Stephen Tweed

According to the 2014 Private Duty Benchmarking Study from Home Care Pulse and the Home Care Association of America, the number 5 most effective method for marketing your home care business to referral sources is “Speaking at Educational Events for Referral Sources”.

We’ve also discovered that speaking for informational events for consumers is an effective method of direct to consumer marketing.

So whether your focus is consumer marketing or referral marketing, public speaking for continuing education is a highly effective tool.  To help you improve your public speaking as a marketing tool, join us for our next Live Web Conference from the Academy for Private Duty Home Care when Stephen Tweed will explore tips and techniques to increase your effectiveness as a public speaker. 

Stephen Tweed, CSP (Certified Speaking Professional) is an award winning professional speaker, past President of the National Speakers Association in the US, and past Executive Committee member for The Global Speakers Federation.  Stephen has been a full time professional speaker since 1979, and has been speaking for home care association conferences and corporate meetings since 1982.  He has spoken for home care groups in 48 of the 50 US states, and has presented professional speaking conferences in Canada, England, Holland, South Africa, and Australia.

In this interactive web conference, Stephen will give you the latest tips and techniques for

• Developing a powerful persuasive presentation for consumers or referral sources
• Polishing your delivery to connect with your audience
• Selecting the audiences that have greatest potential to help grow your business
• Creating unique, innovative PowerPoint presentations to reinforce your speech
• Crafting “keeper” audience materials to keep your name and your message in front of consumers and referral sources
• Tracking the results of your speaking engagements, and following up with your audience

About your Presenter:  Stephen Tweed, CSP, is an award winning professional speaker, past President of the National Speakers Association in the US, and past Executive Committee member for The Global Speakers Federation.  Stephen has been a full time professional speaker since 1979, and has been speaking for home care association conferences and corporate meetings since 1982.  He has spoken for home care groups in 48 of the 50 US states, and has presented professional speaking conferences in Canada, England, Holland, South Africa, and Australia.

Stephen is the CEO of Leading Home Care ... a Tweed Jeffries company, and Founder of The Academy for Private Duty Home Care®. Stephen is also the author of Strategic Focus: A Gameplan for Developing Competitive Advantage, and six other books written especially for home care and hospice. Stephen is the Founder of The Academy for Private Duty Home Care™, and Publisher of Private Duty Today, the leading electronic newsletter for owners, administrators, and CEOs of private pay, non-medical home care companies.

Register Now! Registration is $99. For multiple locations, the price is $99 for the first registrant/office and $79 for each registrant/location thereafter.  For pricing on five registrants/locations or more, please call Jill at 804-814-9098.

Note: Registration is free for Premium and Mastermind Members of the Academy for Private Duty Home Care. Please log-in to your account and go to the Online Learning page for the registration link or contact Jill Scott at jill@leadinghomecare.com for the registration link.