Invites You to Join Us for a

Private Duty Marketing Master Class

A brand new workshop where you get one-on-one instruction and coaching from several of the leading experts in private duty marketing while interacting with seven other non-competing home care business owners.

Louisville, Kentucky
May 7-8. 2014

One of the biggest challenges facing private duty home care owners in a highly competitive marketplace is attracting new clients.  If you are among the owners who face this challenge, you’ll want to consider attending the Private Duty Marketing Master Class™ presented by The Academy for Private Duty Home Care®.

A Master Class is defined as … “a class given to advanced students of a particular discipline by an expert of that discipline where skills are being developed”.  In a Master Class, the students watch and listen as the master takes one student at a time to focus on specific skills and abilities.  Master Classes are often associated with music, painting, or drama where a master in the field teaches one-on–one while the others in the class observe.

In the Private Duty Marketing Master Class™, you will have the opportunity to get one-on-one instruction and coaching from several of the leading experts in private duty marketing while interacting with a very small group of other non-competing home care business owners. 

Objectives:  As a result of participating in this Master Class, you will be able to …

1. Define your USP – Unique Selling Proposition – the single most important factor for you to create competitive advantage in your local marketplace.
2. Discuss and define the top techniques in home care Consumer Marketing and Referral Marketing.
3. Develop and implement your own personal private duty marketing plan.
4. Measure your marketing success on a weekly, monthly, and annual basis. 

Private Duty Marketing Master Class

Class Agenda

Day 1:
1:30 pm – Arrive at Headquarters of The Academy for Private Duty Home Care® in Louisville, KY
2:00 – 5:00 pm – Afternoon Session

• Welcome and introductions
• Overview of the Private Duty Marketing Master Class™
• The Promotion Pillar of Private Duty Home Care
• Creating Competitive Advantage
• Writing your USP – Unique Selling Proposition
• Crafting Your Marketing Message

5:30 – 7:00 – Dinner with the Group
7:00 – 9:00 – Evening Session

• Top Techniques for Referral Marketing
• Top Techniques for Consumer Marketing
• The Simple Strategic Marketing Plan
• Selecting your Three Primary Marketing Strategies
• Selecting your Three Supporting Marketing Strategies
• Developing your Weekly Marketing Action Plan

Day 2:
8:00 am – Arrive at Headquarters
8:30 am – 12:00 pm – Morning Session

• How-to marketing discussions with topic experts
• Web-centric Marketing – Jason Tweed
• Email Marketing – Jill Scott
• Direct Mail and Brochure Racks – Denise Spalding
• Selling Skills – Joe Bonura
• Referral Marketing – Stephen Tweed
• Converting Callers to Clients – Barbara Akst
• Marketing Q&A

12:00 – Adjourn

(Please do not make return airplane reservations
before 1:30 pm out of Louisville’s Standiford Field [SDF] –
our office is 15 minutes from the airport. )

Pre-work – Before attending the Master Class, each participant will complete the following pre-conference action steps:

• 27 Point Online Private Duty Business Assessment
• Client Value Calculator
• View three video presentations
  1. Creating Competitive Advantage
  2. Top Consumer Marketing Techniques
  3. Top Referral Marketing Techniques

Participant Materials – Each participant in the Master Class will receive:

• Interactive Marketing Master Class Workbook
• Flash Drive with eTools
  - Copy of Master Class Workbook for you to fill in and update
  - Simple Strategic Marketing Action Plan
  - Weekly Sales & Marketing Action Tracker
  - Quarterly Sales & Marketing Action Tracker
  - Sales and Marketing Scorecard
  - Billing Rate Calculator
  - Inquiry Form
  - Inquiry Log
  - Private Duty Company Scorecard

Follow Up Process

• Each participant in the class will be scheduled for a one-hour follow up conversation with Stephen Tweed to review your Simple Strategic Marketing Plan and guide you through early implementation
• Each participant will be invited to participate in a monthly Master Class Web Conference

Who Should Attend?

Owners, CEOs, Administrators, Marketing Directors of Private Pay, Non-medical Home Care companies

Class Size

• The class is limited to 8 non-competing participants
• The first to register from any local marketplace will be accepted into the class
• Any others from that same local marketplace will be asked to register for a future class

Registration Fees

Premium Members of The Academy for Private Duty Home Care®           $795.00 (Discount code on website.)
Non-Members of The Academy                                                                      $1,295.00
Additional Attendee from same Company                                                       $795.00

Our Master Class Hotel

We prefer you make reservations at either of the hotels below, so that we can easily transport you back and forth from our office.  Both hotels are within walking distance of our office and offer free breakfast.  Because our group is so small, we have not been able to obtain a discounted group rate at either hotel, but both have reasonable rates.

Suites Louisville Hursbourne/North
10101 Forest Green Boulevard
Louisville, KY 40223
502-326-3895
http://www.marriott.com/hotels/travel/sdfsh-springhill-suites-louisville-hurstbourne-north/

Embassy Suites Louisville                                                          
9940 Corporate Campus Drive                                                  
Louisville, KY 40223                                                                      
502-426-9191
http://embassysuites3.hilton.com/en/hotels/kentucky/embassy-suites-louisville-SDFEMES/index.html

Don't delay.  Register today!
Space is limited to 8 people.  Don't miss your chance to join us on your preferred dates. 

Register Now! PREMIUM MEMBERS - The discount code for your registration can be found on the website on the Live Workshops page and in an email from Jill Scott.