Presents its October Webinar:

"Web-Centric Marketing and Social Media in Home Care"

October 24, 2013
4:00 pm Eastern

With Jason Tweed and Stephen Tweed

What’s the best way to reach out to consumer of private duty home care?  Research conducted by Leading Home Care shows that your web site is the single most effective tool for marketing directly to consumers.  There are several elements of your web site that are critical, including Search Engine Optimization, the copy you use on your site, and the ease of navigation.

Web site design and strategy have changed dramatically in the past three years.  Web designs that were popular three years ago look old and dated.  In this interactive web conference, Jason Tweed will discuss the latest concepts in web design, web content, and Search Engine Optimization.  He will answer your questions about the effectiveness of Social Media in marketing home care services, and which social media outlets are most effective.

Objectives:  As a result of participating in this live web conference, you will be able to:

1.  Discuss the latest research on web sites for marketing home care services

2.  Describe the latest and most effective concepts in web site design

3.  Explore which forms of social media are most effective in driving traffic to your web site.

About your Presenter: Jason Tweed is the co-founder of Leading Home Care, and for ten years served as the editor of Private Duty Today, the leading electronic newsletter for owners, CEOs, and administrators of private duty home care companies.  Today, Jason is the Managing Partner of MediaStead, a website development company.

About your Host: Stephen Tweed, CSP, has spent the last 25 years working with home care companies that want to grow and with  home care leaders who want to get ready for the future.  He is currently Chairman and CEO of Leading Home Care …a Tweed Jeffries company.  He regularly conducts industry surveys and research to identify the best practices in business strategy, sales & marketing, and leadership for home health care, hospice, and private duty home care.  Stephen is the author of Strategic Focus: A Gameplan for Developing Competitive Advantage, and six other books written especially for home care and hospice.

Stephen is the Founder of The Academy for Private Duty Home Care™, and Publisher of Private Duty Today, the leading electronic newsletter for owners, administrators, and CEOs of private pay, non-medical home care companies.

Register Now! Registration is free for Premium and Mastermind Members of the Academy for Private Duty Home Care. Please log-in to your account and go to the Online Learning page for the registration link or contact Jill Scott at jill@leadinghomecare.com for the registration link.

Registration for non-members is $99. For multiple locations, the price is $99 for the first registrant/office and $79 for each registrant/location thereafter.  For pricing on five registrants/locations or more, please call Jill at 804-814-9098.