Presents its January Webinar:
"Six Secrets of Selling Private Duty Home Care"
January 24, 2013 - 4:00 pm Eastern
With Stephen Tweed
There are over 18,000 private duty home care companies in America. They are not all in your city. It just seems that way. Home Care is more competitive than ever before. There are more companies out there trying to take away your referral sources than any time in the history of our industry.
Research conducted by Leading Home Care … a Tweed Jeffries company shows clearly that the single most effective technique for bringing in high quality referrals that convert to admissions is making direct sales calls to high potential referral sources.
In this interactive web conference, Stephen Tweed will describe the latest research by Leading Home Care, and give you The Six Secrets of Selling Private Duty. Whether it’s you – the owner - or a dedicated sales professional making the calls, these six secrets will open more doors and close more sales than anything else you’ve tried.
Objectives: as a result of this program, you will be able to …
1. Describe the latest research into making direct sales calls on high potential referral sources.
2. Discuss six secrets of selling private duty to these referral sources
3. Apply these principles to generate new levels of referrals that turn into admissions.
About your Presenter: Stephen Tweed, CSP, has spent the last 25 years working with home care companies that want to grow and with home care leaders who want to get ready for the future. He is currently Chairman and CEO of Leading Home Care …a Tweed Jeffries company. He regularly conducts industry surveys and research to identify the best practices in business strategy, sales & marketing, and leadership for home health care, hospice, and private duty home care. Stephen is the author of Strategic Focus: A Gameplan for Developing Competitive Advantage, and six other books written especially for home care and hospice.
Stephen is the Founder of The Academy for Private Duty Home Care™, and Publisher of Private Duty Today, the leading electronic newsletter for owners, administrators, and CEOs of private pay, non-medical home care companies.