Presents its December Webinar:

"Capture the Caller: Turning Inquiries into Admissions in Private Duty Home Care"

With Stephen Tweed and Barbara Akst

How many inquiry and referral calls do you receive per month?

How many of those calls do you convert to an in-home consultation or assessment?

How many of these assessment visits do you convert to admissions?

This interactive web conference is designed to give you the latest techniques to turn inquiries into admissions, and grow your home care business.  Research conducted by Leading Home Care shows that most home care companies are wasting sales and marketing money because they are not tracking the number of inquiries coming into their office, and the % of inquiries that are converted to admissions.  In working with hundreds of home care companies on sales and marketing strategies, we've learned that most companies can grow their business by 20% just by doing a better job of answering the telephone, engaging the caller, and converting phone calls it home visits.  Once you get into the client's home, data from the National Private Duty Benchmarking Report shows that you can easily convert 80% of those prospects into clients. 

This comes as no surprise to our special guest for this web conference.  Barbara Akst is a nationally known expert in improving the ability of home care companies to convert inquiries into admissions.  She regularly conducts Mystery Shopper Audits of home care companies, and evaluates their effectiveness on a 100 point scale. In her national database, the average company scores a 56.  That's not terrific.  But that national average results in about 34% of total calls being converted to admissions.

 What if you and your office team had the knowledge, skills, and and ability to double your conversion ratio?  What would that do to your business? 

 In this one-hour interactive web conference, Barbara and Stephen are going to share with you the latest insights into how your callers respond to the way you answer the telephone.  Barbara will give you insights from what she has learned conducting hundreds of mystery shopper calls.  And together, they will show you exactly how to grow your business by converting more callers to customers. 

Special Bonus Offer

The first 25 people who register for this web conference will have the opportunity to purchase a print copy of the best-selling book, Capture the Caller: Turning Inquiries into Admissions in Private Duty Home Care, by Stephen Tweed and Barbara Akst.  The discounted price will be $49.00, so you will save $100 on the book when you register for the web conference and purchase the book at the same time.

More importantly, attend the web conference, read the book, apply the principles that Barbara and Stephen will share with you, and watch your conversion ratio soar.  Our research shows that most home care companies can grow their business by 20% without increasing their marketing budget at all just by doing a better job of converting inquiries into admissions. Be among the first 25 to register and take advantage of this amazing opportunity. 

Register today!

Your Host:  Stephen Tweed, CSP, has spent the last 25 years working with home care and hospice organizations that want to grow and with home care leaders who want to get ready for the future.  He is currently Chairman and CEO of Leading Home Care …a Tweed Jeffries company.  Stephen is Founder of The Academy for Private Duty Home Care ®, and the Publisher of Private Duty Today, the leading electronic newsletter for private pay, non-medical home care.

Your Special Guest: Barbara Akst, President and CEO of Training Unlimited, is a nationally recognized, dynamic & motivational speaker. Barbara’s consulting and training style, combined with her follow-up strategies, ensure success for the companies and organizations working in the senior industry. Barbara has an extensive background in education and consulting, with a special focus on the senior services industry. She has developed and presented numerous workshops nationwide. Her expertise in identifying and solving management and census issues, coupled with her training, coaching and mentoring skills, and formalized follow-up, are a perfect formula for continued success of sales staff in the senior industry. She holds a Master’s Degree in Educational Administration. 

Barbara is the co-author, with Stephen Tweed, of the popular e-Book, Capture the Caller: Turning Inquiries into Admissions in Private Duty Home Care.

Register Now! Note: For multiple locations, the price is $149 for the first registrant/office and $99 for each registrant/location thereafter.  For pricing on five registrants/locations or more, please call Jill at 804-814-9098.