Presents its October Webinar:

"Building Your Brand with Consumer Marketing: Top Techniques for Marketing Directly to Home Care Consumers"

Each month, beginning in July 2012, the Academy for Private Duty Home Care will bring you a live, interactive, webinar presented by one of our industry's leading authorities on the elements of a highly successful home care business.

This Month:  

Building Your Brand with Consumer Marketing: Top Techniques for Marketing Directly to Home Care Consumers

With Stephen Tweed

In these highly competitive times in home care, the strongest, fastest growing companies with the best known brand names will survive.  In this high impact, interactive workshop, Stephen Tweed will share with you the latest insights from the research conducted by Leading Home Care.  He will guide you in developing a highly effective marketing and public relations strategy to get more inquiries directly from consumers.

In this highly interactive learning process, you will experience a proven process for communicating with your customers and potential customers. Our research shows that the most frequent caller to a private duty home care company is the oldest daughter of the client.  This workshop will show you how to reach out to oldest daughters, identify the issues they are concerned about, and provide solutions that are sure to build your business. 

Objectives:  As a result of this program, participants will be able to…

• Describe the latest research into the top consumer marketing techniques in home care.
• Discuss the top techniques for making your phone ring
• Select the most effective approach for YOUR business.
• Apply these techniques to grow your inquiries that turn into admissions.

Outline:

I.  Opening

          1.  The Leading Home Care Home Care Sales and Marketing Study

          2.  Four Segments of Home Care Marketing

          3.  Top Techniques in Each Segment

II.  Segment I – Selling & Networking

          1.  The Seven Step Relationship Selling Process

          2.  Selling Home Care to health care providers

          3.  Selling Home Care to trusted advisors

III.  Segment II – Paid Advertising

          “How to build brand awareness without wasting a ton of money.”

IV.  Segment III – Targeted Marketing and Public Relations

          “How to reach high potential referral sources at low or no cost.”

V.  Segment IV – Web and Technology based Marketing

          “How to make your web site the center of your sales & marketing efforts.”

VI.  Application – The most effective techniques for reaching key referral sources

          1.  Consumers

          2.  Healthcare providers

          3.  Trusted advisors

**NOTE: You must register ahead of time in order to receive the access information for the webinar. Registration will close 1-hour prior to the start of the webinar to ensure that everyone has time to receive the confirmation email with the webinar access information.

Register today!

 

Your Presenter:  Stephen Tweed, CSP, has spent the last 25 years working with home care and hospice organizations that want to grow and with home care leaders who want to get ready for the future.  He is currently Chairman and CEO of Leading Home Care …a Tweed Jeffries company.  He regularly conducts industry surveys and research to identify the best practices in business strategy, sales & marketing, and leadership.  Stephen is the author of Strategic Focus: A Gameplan for Developing Competitive Advantage, and six other books written especially for home care and hospice.

Stephen is Founder of The Academy for Private Duty Home Care ®, and the Publisher of Private Duty Today, the leading electronic newsletter for private pay, non-medical home care.

Register Now!