Presents its September Webinar:

"Serving More Clients:

Strategies and Insights to Grow Private Pay, Non-medical Home Care During Turbulent Times"

Each month, beginning in July 2012, the Academy for Private Duty Home Care will bring you a live, interactive, webinar presented by one of our industry's leading authorities on the elements of a highly successful home care business.

This Month:  

Serving More Clients:

Strategies and insights to grow private pay, non-medical home care during turbulent times

With Stephen Tweed

In these times of turbulent change in home care, the strongest, fastest growing companies will survive.  In this high impact, interactive workshop, Stephen Tweed will share with you the latest insights from the research conducted by Leading Home Care.  Then he will guide you in developing a highly effective sales, marketing, and public relations strategy to get more referrals, convert more admissions, and serve more patients.

In this highly interactive learning process, you will experience a proven process for communicating with your customers and potential customers. Whether it’s persuading a discharge planner to refer clients to your company, creating a direct mail advertising campaign, or making an appearance on a local TV talk show, you'll find these skills invaluable to your success.

Objectives:  As a result of this program, participants will be able to…

• Describe the latest research into the top marketing techniques in home care.
• Discuss the top techniques in four areas of Home Care Marketing.
• Select the most effective approach for YOUR business.
• Apply these techniques to grow your referrals that turn into admissions.

Outline:

I.  Opening

          1.  The Leading Home Care Home Care & Hospice Sales and Marketing Study

          2.  Four Segments of Home Care Marketing

          3.  Top Techniques in Each Segment

II.  Segment I – Selling & Networking

          1.  The Seven Step Relationship Selling Process

          2.  Selling Home Care to health care providers

          3.  Selling Home Care to trusted advisors

III.  Segment II – Paid Advertising

          “How to build brand awareness without wasting a ton of money.”

IV.  Segment III – Targeted Marketing and Public Relations

          “How to reach high potential referral sources at low or no cost.”

V.  Segment IV – Web and Technology based Marketing

          “How to make your web site the center of your sales & marketing efforts.”

VI.  Application – The most effective techniques for reaching key referral sources

          1.  Consumers

          2.  Healthcare providers

          3.  Trusted advisors

Register today!

 

Your Presenter:  Stephen Tweed, CSP, has spent the last 25 years working with home care and hospice organizations that want to grow and with home care leaders who want to get ready for the future.  He is currently Chairman and CEO of Leading Home Care …a Tweed Jeffries company.  He regularly conducts industry surveys and research to identify the best practices in business strategy, sales & marketing, and leadership.  Stephen is the author of Strategic Focus: A Gameplan for Developing Competitive Advantage, and six other books written especially for home care and hospice.

Stephen is Founder of The Academy for Private Duty Home Care ®, and the Publisher of Private Duty Today, the leading electronic newsletter for private pay, non-medical home care.

Register Now!