CBSM 2.0 - Beyond Theory to Application 

Since its introduction almost 20 years ago, people have recognized the power of utilizing Community-Based Social Marketing (CBSM) to foster behavioural changes that benefit their communities and the environment.

CBSM 2.0 – Beyond Theory to Application is a 2-day seminar, developed to meet the demand from those who understand Community-Based Social Marketing theory, but wish to learn the hands-on techniques to design and implement a successful CBSM campaign.

This training session will showcase proven tactics that have been used around the world to encourage positive behavioural changes.  CBSM 2.0 – Beyond Theory to Application is a hands-on, interactive seminar, delivered by Ken Donnelly – a leading CBSM practitioner with over 18 years of experience designing and implementing CBSM campaigns in such diverse areas as waste management, transportation, water conversation, pollution prevention, energy conservation, and health promotion.

This seminar is being presented by Lura Consulting in collaboration with the Township of Langley.

Who Will Benefit By Attending

Anyone who is involved in developing, managing, or promoting environmental or health programs that require people to adopt a behaviour will benefit from this training. This includes managers, coordinators, volunteers and communications professionals.

The Instructor

Ken Donnelly has been developing CBSM strategies for clients since 1993, with a particular focus in the environmental and health sectors. He has worked with CBSM founder Doug McKenzie-Mohr on several innov

ative campaigns, and Doug recently described Ken as “one of Canada’s foremost Community-Based Social Marketing practitioners.” Ken maintains a blog on CBSM implementation at www.beyondattitude.com.

Ken has conducted CBSM training seminars across Canada, in the Caribbean, England and in Scotland, where he collaborates with the Sustainability Centre at Caledonian University.  As Vice President, Eastern Canada for Lura Consulting, Ken has also led hundreds of community engagement and social research projects for domestic and international clients. Ken’s leadership in CBSM implementation, passion for positive change, and engaging presentation style ensures that participants walk away from CBSM 2.0 – Beyond Theory to Application refreshed and ready to implement successful CBSM campaigns in their communities.

Prerequisite

This is a course in CBSM implementation. To take the course, you must have previous Community-Based Social Marketing training, or have experience in delivering CBSM campaigns. If you are unsure if you meet these requirements or you would like to attend a webinar that will bring you up to the requirement level, contact Ken Donnelly. Ken's contact information is on the top of the sidebar to the left.

Cost

The seminar is $395, but there is an early-bird special of $350 until August 15, 2011. Lunch, snacks and beverages are included.

For more Information:

Visit www.beyondattitude.com or contact Ken Donnelly via the information at the top of the sidebar on the left.