El Toro: Match IP online & physical address to maximize offline communication

El Toro is revolutionizing print and digital advertising through its distinct approach of matching physical addresses to IP addresses. Their team is making it possible to combine the accuracy of direct mail targeting with the modern effectiveness and assertiveness of online advertising. El Toro is able match physical addresses with IP addresses at a 95 percent or greater confidence level, all while operating fully cookie-free. El Toro enables clients to reach their consumers directly in their homes, both in their mailboxes and across all of their devices.

How the Technology Works:

About the Presenters:

MEGHAN DARST is National Sales Executive for El Toro specializing in developing relationships and creating unique strategies for El Toro print partners.

SEAN HOWARD is a National Sales Executive for El Toro with a focus on on-boarding and executing campaigns for printers and their clients for the entire suite of El Toro solutions.