Game On: Creating "Markets of One" with Personalization

Join us in our next installment of our Big Data event series with a terrific new keynote, Game On: Creating "Markets of One" with Personalization, presented by Fulbright Scholar Brendan Grady, Director, Market Strategy and Portfolio Marketing, IBM. 

Why you should attend:

Customers today expect you to know them. They embrace and demand personalization in every interaction. The need for well attuned, relevant experiences continues to grow – but for most, the capacity to deliver that dynamic and sophisticated response each time is still off in customer service nirvana. Join us as we explore and expose strategies for getting it right – every time with every customer.   

In this session, you will learn how IBM is changing the game in analytics through its latest offering, IBM Watson Analytics.  As a part of the IBM Big Data & Analytics portfolio, Watson Analytics supports all types of analytics, including discovery, reporting and analysis as well as predictive and cognitive capabilities.

Learn strategic and practical ways that Brendan and his team are seeking to improve marketing effectiveness using Big Data.  Take-away key learnings on how Big Data and Data Analytics can help you to drive personalization and provide your customers the personalized experience they have come to expect.

We hope you will join us on Wednesday, November 12! Please register early so we can plan for your attendance and comfort!