This workshop from Constant Contact is designed to give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing and social media.

Topics to be covered include what to write about, how to get more people to stop and read your messages and how to get more action, or reaction, to your messages and offers. We will discuss what it means to run a campaign and tactics for measuring success without spending a lot of time or money.

Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project.

We will touch on Facebook, using images for higher impact and we will cover the importance of mobile-friendly content for higher engagement. This is a great class for beginners and smaller organizations looking to accomplish more in less time and with a small budget.