When

Wednesday November 12, 2014 at 9:00 AM EST
-to-
Thursday November 13, 2014 at 4:30 PM EST
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Where

Bayfront Inn 
1221 Fifth Avenue South
Naples, FL 34102  

 
Driving Directions 

Registration Details

Participant Fees

The cost is $129.00 for 1 session. Get a 15% discount when registering for multiple sessions.

Refund Policy

Class Size

This boot camp is limited to a maximum of 30 attendees or less. Registrations will be taken on a first-come first-served basis.

Facilitator

Freddie Sabbs
Constant Contact Employee
Training Specialist

Contact

Customer Training
Constant Contact
855-267-2208
training@constantcontact.com
 

Available sessions in Naples, FL
See descriptions below. You may bring a personal laptop for use during the workshop. IPads and tablets are not sufficient for hands-on activities.

November 12, 2014
Email Marketing 101 - 9:00AM-12:00PM
Email Marketing 201 - 1:30PM-4:30PM

November 13, 2014
Sending and Reporting - 9:00AM-12:00PM
Email Marketing 101 - 1:30PM-4:30PM

Choose the session that's right for you!

 

Course Descriptions:

 

Email Marketing 101
The Basics of Email Marketing

What is it?                                                                                                
This fundamental workshop provides you with the step by step design process in branding your Master Template. Learn how to confidently set email marketing goals, brand your master template, and increase engagement by using simple yet powerful best practices.

 Agenda:
During this three hour class we'll cover:

  • Selecting a Template
  • Branding a Master Template with
    • Company Colors
    • Logo
    • Social Media Buttons
    • Links
  • Setting Email Goals
  • Designing Engaging Content
     

    • Who Should Attend?
    This session is geared for users who have little to no experience using Constant Contact’s Email Marketing tool. It is also targeted towards users with some experience, but wants a more efficient way of creating a master template.

     

    Email Marketing 201
    Taking Your Email to the Next Level

    What is it?
    Email 201 is an extension of Email 101. This course will provide additional best practices and teach techniques to enhance your master template (previously created). By incorporating more advanced Email Marketing features, learners will take an email to the next level by getting their audience to take action!

     Agenda:
    During this three hour class we'll cover:

    • Adding to your Master Template
      • Advanced Image Editing features
      • Videos
      • Greeting Tags/Custom Details
      • Anchor Links
      • Tables
      • Blog Content
      • Payment options
      • Spam Check
    • Enhancing your Content

    Who Should Attend?
    This workshop is the post-course for users who have attended Email 101 and want to expand off of the knowledge they have learned in that course. It is also intended for users who have more experience using Constant Contact but want to learn more about additional features and techniques offered to them, that they may be unaware of. 

    Pre-requisites:  Email 101 is preferred but not required. However, if you choose to bypass our Email 101 course you will need to prepare a pre-made master template that includes your company colors, logo, social media buttons, and quick links.

     

    Sending and Reporting
    Best Practices to Get Your Email Opened

    What is it?
    Learn how to increase sending reports and getting emails noticed with industry best practices, strategies, and techniques. By learning the essentials in managing your contacts, producing effective send settings, and monitoring your reports, learners will identify ways to increase visibility in an email inbox.

     Agenda:
    During this three hour class we'll cover:

    • Contact Management & Segmentation
    • Importing your Contacts
    • Scheduling & Sending your Email
      • Subject Lines
      • Frequency of Sending your Email
      • Other Important Settings
    • Analyzing your Email’s Reports

    Who Should Attend?
    This module is targeted towards users with minimal experience using our contact management tool or those who are new to Email Marketing. It is also intended for more tenured Constant Contact users but are looking to manage their contacts more efficiently. Anyone who wants to learn about industry best practices on “safe sending”, and who needs assistance identifying areas of opportunity to increase results, this class is for you!