Are you up on the best practices for writing corporate websites or digital editorial? Do you know how to useGoogle Analytics to improve your writing? From SEO basics to website must-haves for writers, this seminar willcover the essentials of writing for the web.

Danielle Wintrip - Founder, Wintrip Communication Design

Danielle founded Wintrip Communication Design, a company that specializes in building and improving websites for small businesses. For 20 years, Danielle has been working with words and the Web, starting with a BA in English Literature from McGill University and continuing with two postgraduate diplomas, one in information technology and one in communications. She has worked around the world for top organizations in technology, education, and investment banking and, in the summer of 2013, she kicked off her big company shoes and started up a gourmet popsicle business. Then, in 2014, Danielle struck out on her own as a website consultant so she could follow and support the Canadians who she admires the most: entrepreneurs and small business owners. To date, Danielle’s expertise, enthusiasm, and creativity has helped dozens of clients to craft websites that look good and drive sales. Danielle spends her offline time on the yoga mat balancing, in the water swimming, amidst the trees walking dogs, or (most of the time) laughing at her husband’s jokes. www.wintripcommunications.com

Robert Rock - Enterprise Account Manager, Powered by Search

Robert is the Enterprise Account Manager at Powered by Search, one of Canada's fastest growing Digital Agencies. He has also been the host of his own TV show on Rogers TV called Social Media Learning and has been a professor of Social Media at Durham College. Robert has worked with a range of clients in Canada from enterprise corporations to small businesses by providing a variety of digital marketing initiatives. This has included strategy development, content creation, paid advertising, public and media relations, and promotion. Robert is a frequent public speaker, presenting at international conferences, Boards of Trade, Chambers of Commerce, and large networking groups on all aspects of digital marketing. He has a long history of giving back to the community: through the Town of Ajax, he lead a series of free social media training sessions for both small businesses and Not for Profits. As a former member of the board of directors with the Ajax Pickering Board of Trade, Robert understands the needs of small businesses/solo proprietors and works to help them be more successful.

 Emily Dockrill Jones - Owner, Page&Screen Communications

Emily Dockrill Jones has been creating Web content for over a decade. She's written or edited everything from online courses and learning aids to corporate websites, blogs, and social media accounts to the on-screen text for apps. She also trains other Web content creators as an instructor at George Brown College and Ryerson University, and through her own company, Page&Screen Communications. Emily contributed the "Editing Online Materials" chapter to Editing Canadian English, 3rd edition, and is currently at work on an online version of her popular Writing & Editing for the Web workshop. She's still a big fan of print books, but these days, she's mostly reading Dr. Seuss and Sandra Boynton with her two-year-old son.

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Can't make it to the seminar? Check out the live twitter feed at #PWAC Panel. 

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And after the seminar, join fellow writers and the speakers for Cheers with Peers. We have a section reserved at Pauper's Pub starting at 9 p.m. Buy your own refreshments and connect with colleagues and friends. 

FREE for PWAC members and students (please register online; students, please show proof of academic enrollment at the door)
Members of associate writers’ groups $10 online registration (up to midnight before event) or $20 at the door
Non-members $15 online registration (up to midnight before event) or $20 at the door