When

6 SESSIONS WEEKLY beginning
Tuesday, February 1, 2011
to
Tuesday, March 8, 2011
Choose either
AFTERNOON SESSION: 1:00-2:00 p.m.
or EVENING SESSION 7:00-8:00 p.m.

Where

Our 2011 Professional Development Series began this year in January, when PWAC Toronto Chapter presented a top-notch tech-savvy team to a sell-out crowd in a full-day workshop. Attendees learned how to formulate a social media success strategy with specific social networking and online marketing tools to help their businesses survive and thrive in our digital world.

What participants had to say...
"Useful, practical info that we could use right away."
"Super! Informative and applicable."
"Wow! I can't wait to put these ideas to work!"

We are pleased to offer an ADDED ONLINE BONUS to participants and others who were unable to attend the live event. PWAC Toronto Chapter presents a 6-HOUR TELE-COACHING series.
The series includes audio highlights of the live sessions, conversation with guests and an opportunity to ask questions! Learn and implement ideas that will enable you to formulate your own social media strategy and develop an online marketing plan, over 6 weeks, that will help you advance your business.

Thanks to our sponsoring partner and experts!
                                  Dawn Boshcoff
                     Facilitator/Tele-coaching Coordinator
                   Your Online Brand/Contact Management
                                          Dave Fleet
                Working the Net with a Social Media Strategy
   Tools for Online Business Marketing
                                        Jemma Fong
                           Interactivity and Social Media
          Keys to Designing or Redesigning Your Website & Blog
                                          Paul Lima
                         Digital and Inbound Marketing
                     SEO: Getting Found on the Web
                                     Joan Vinall-Cox
                     The Net Works: Building an Online Profile
                            with Social Networking Tools

Contact:

PWAC (Professional Writers Association of Canada)
PWAC Logo

Toronto Chapter Tele-coaching Facilitator d.boshcoff@pwactoronto.org

SM Strategy Group 6-HOUR Tele-Coaching Series only $60.

BUILDING A SUCCESSFUL FREELANCE BUSINESS
with DIGITAL MEDIA
How to Get Found Online to Survive and Thrive

The Net Works: Social Media Strategy for Freelancers
6 HOURS of TELE-COACHING with the SM STRATEGY GROUP
to offer guidance and answer your questions as you customize
and implement your social media plan to advance your business.

Dawn Boshcoff, Tele-Coaching Facilitator/Your Online Brand
Dawn is a digital content specialist, writer and C.E.O. (Chief Editorial Officer) online for her clients through her company BOSHnewmedia. She develops and implements SM marketing strategies for independent business entrepreneurs and non-profits, most recently integrating PWAC Toronto Chapter’s complete branding, social marketing and social networking efforts as VP Marketing and Editor of NetWords Blog. Dawn brings people and businesses together to form SM Strategy Groups that collectively combine online networking to maximize social media as a business success strategy.

Dave Fleet, Social Media; Building your SM Strategy
Dave, VP Digital – Edelman, is well-known in the social media environment, and is regularly quoted in tier one media such as the Globe and Mail, National Post, Toronto Star, Toronto Sun and CityNews discussing digital communications. His blog, davefleet.com, is dedicated to exploring the intersection of public relations, social media and marketing. An award-winning communicator in both the public and private sector, Dave holds an Honours Bachelor of Science degree in Business Administration and is a co-organizer of Canada’s largest social media event, PodCamp Toronto. In his spare time, Dave is an avid bookworm (averaging 25 books per year), video-gamer and marathon runner.

Jemma Fong, Interactivity for Your Website & Blog
Jemma, Online Business Development Specialist and partner at InSite Creations Web Design & Development, divides her time between project management, online marketing and building her business. With over 15 years of experience in the Internet industry, Jemma brings qualifications and skills in architecture and new media that set her apart from many other web designers. Celebrating seven years in business, InSite Creations has successfully developed and positioned many businesses and not-for-profit web sites in their respective marketplaces using the latest technologies, web optimization skills and technical knowledge. Visit www.onlinesitedevelopment.com/portfolio.html.

Paul Lima, SEO: Getting Found on the Web
Paul has worked as a professional writer, communicator and writing instructor for over 25 years. He has run a successful freelance writing, copywriting, corporate communications, business writing, and media relations training business since 1988 and is author of ten books on writing and the business of writing, including: “Harness the Business Writing Process,” “How to Write a Non-fiction Book in 60 Days,” “The Business of Freelance Writing “The Six-Figure Freelancer”, “How to Write Media Releases” and “Do you Know Where Your Website Ranks? Visit Paul online at http://www.paullima.com.

Joan Vinall-Cox, Ph.D. JoanV-CHS
Digital Profile: Social Networking Tools for Business
Joan used to be a technophobe but has become a digital devotee. You can see a collection of her social media sites - http://flavors.me/joanvinallcox, follow her on Twitter - http://twitter.com/JoanVinallCox . As detailed on LinkedIn http://ca.linkedin.com/in/joanvinallcox - she teaches and consults on how to use the web and social media for academic and business purposes. You can find out more about Joan's interests on her personal website - http://joanvinallcox.ca/ - on her business website - http://jnthweb.ca/ and on her e-portfolio - http://joanvinallcox.wordpress.com/my-e-portfolio/