How an Emphasis on Design can Improve Your Bottom Line 

ISME Skillnet in association with Trinity Research & Innovation and TCD LaunchBox will host this Design Masterclass.

Jerry Manock, designer of the first Apple Mac, and Kim MacKenzie-Doyle, designer of the world's best selling mouse will give a masterclass on the importance of design for your product and your bottom line. 

This is a strictly limited event with no more than 20 places available for ISME members. Remaining places are available to participants in TCD's Launch Box. A fee of €150 will be charged, with €120 refundable after you have participated in the event. (No refund of payment if don't turn up.)

AGENDA

2pm: Registration and Intro

2.10pm: Presentation and Q & A: The Value of Good Design. Jerry Manock and Kim Mackenzie-Doyle.

3pm:  Networking - This is participative event and established companies are asked to bring 1 - 3 key pieces of advice they would give to anyone starting out in business, while the start up companies are asked to bring  1- 3 key pieces of advice they would give those established in business.

4.30pm: Cheese and Wine and opportunity to network individually. Two participants will be given the opportunity to spend half an hour individually with each presenter to discuss a current design and get their insights.

5.30pm: Close.

If you wish to have the opportunity to discuss your design with the presenters, please email liz@isme.ie once you have registered and paid for the event. 

Speakers:

Jerry Manock

Since 1968, Jerry has been a Product Design Engineer experienced in combining creative idea synthesis,
human factors and a working knowledge of high, medium, and low-volume manufacturing processes for metals, plastics, and wood.

Jerry is currently involved in Ireland's Agtech sector through GrassOmeter. "The GrassOmeter, which is about to be launched on the market, is a mobile unit that is operated via an app on the farmer's mobile phone....Manock, a Silicon Valley icon, got on board the project after Lock (one of the brains behind the GrassOmeter) emailed him asking him for assistance. The GrassOmeter device is owned by Mayo-based Monford AG systems and is manufactured in Ashbourne, Co Meath. It can measure grass and silage quality, plant health and soil condition, moisture and compaction." (Independent.ie, 24/5/15. http://www.independent.ie/business/technology/irish-inventors-driving-the-hightech-farm-of-the-future-31248410.html)

Kim MacKenzie-Doyle is an internationally recognised product designer, winning multiple world wide design awards. Formally a Design Consultant in Ireland’s leading product design consultancy Design Partners, Kim designed the world's best selling computer mouse. Now heading up one of Irelands leading Design Research Centres in Ireland, designCORE, she continues to collaborate on product development, design thinking and strategy with Irish SME’s.

Kim is also involved directly in an Irish SME, acting as CIO of tech start up Hub controls. An iHSPU Enterprise Ireland supported company, Hub Controls are planning to launch there first product offer in September 2015.