Marketing 102: Stop Wasting Time & Money 

Stop wasting your time and money by reaching the wrong customer.  Speak to the clients you want to serve! Get clear. 

You can’t be everything to everyone, so be something to someone!

Your someone  is not a single person, but a group of people who want to buy your product or service. Defining your niche and creating your ideal client enables you to literally visualize them and craft your marketing messages.

 Who you will sell your products or services to? Completing a target market analysis and then focusing on your ideal clients will help you avoid ‘spray and pray’ with your marketing.

We’ll define their pain points, needs and challenges so you can market and communicate to them more effectively with your solutions. 

We will look at Where to find your customers and How you will sell your products or services.

About Deb: 

Deb Alcadinho, is a business consultant and personal branding strategist for entrepreneurs and small business owners at Your Brand Power. She is an enthusiast supporter of business women and a strong community connector as the founder of Westshore Women’s Business Network 

She’s passionate about creating empowered business owners who want to move their business forward and experience significant growth; to build a vibrant, sustainable, financially sound businesses which supports their family and serves their community. Deb is a sought after business advisor and coach, speaker and workshop leader. She provides business training and coaching, personal branding training and networking skills development. PEAK Business Success Program is her signature training program for entrepreneurs and small business owners. Deb’s background is in business development, sales and marketing. She ‘gets’ the entrepreneurial challenges, she’s owned 7 businesses, the first when she was 10 1/2. She is a mom of three handsome boys, owns two thriving businesses and a mentor to many.  Read more  

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