Class Details
When
Wednesday August 20, 2014 at 9:00 AM EDT-to-
Thursday August 21, 2014 at 4:30 PM EDT
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Registration Details
Participant Fees:
The cost is $129.00 for 1 session. Get a 15% discount when registering for multiple sessions.
Boot Camp Payment and Refund Policy
Class Size:
This boot camp is limited to a maximum of 30 attendees. Registrations will be taken on a first-come first-served basis.
Questions? Email your question to training@constantcontact.com.
Facilitator:
Jenna Shaffer
Constant Contact Employee & Training Expert
Contact:
Customer TrainingConstant Contact
855-267-2208
training@constantcontact.com
Available sessions in Farmington, CT:
See descriptions below
August 20th, 2014
Email Marketing 101 - 9:00AM-12:00PM
Email Marketing 201 - 1:30PM-4:30PM
August 21st, 2014
Sending & Reporting - 9:00AM-12:00PM
Email Marketing 101 - 1:30PM-4:30PM
Choose the session that's right for you
Email Marketing 101
The Basics of Email Marketing
What is it?
This fundamental workshop provides you with the step by step design process in branding your Master Template. Learn how to confidently set email marketing goals, brand your master template, and increase engagement by using simple yet powerful best practices.
Agenda:
During this three hour class we'll cover:
- Selecting a Template
- Branding a Master Template with
- Company Colors
- Logo
- Social Media Buttons
- Links
Who Should Attend?
This session is geared for users who have little to no experience using Constant Contact’s, Email Marketing tool. It is also targeted towards users with some experience, but wants a more efficient way of creating a master template.
Email Marketing 201
Taking Your Email to the Next Level
What is it?
Email 201 is an extension of Email 101. This course will provide additional best practices and teach techniques to enhance your master template (previously created). By incorporating more advanced Email Marketing features, learners will take an email to the next level by getting their audience to take action!
Agenda:
During this three hour class we'll cover:
- Adding to your Master Template
- Advanced Image Editing features
- Videos
- Greeting Tags/Custom Details
- Anchor Links
- Tables
- Blog Content
- Payment options
- Spam Check
- Enhancing your Content
Who Should Attend?
This workshop is the post-course for users who have attended Email 101and want to expand off of the knowledge they have learned in that course. It is also intended for users who have more experience using Constant Contact but want to learn more about additional features and techniques offered to them, that they may be unaware of.
Pre-requisites: Email 101 is preferred but not required. However, if you choose to bypass our Email 101 course you will need to prepare a pre-made master template that includes your company colors, logo, social media buttons, and quick links.
Sending and Reporting
Best Practices to Get your Email Opened
What is it?
Learn how to increase sending reports and getting emails noticed with industry best practices, strategies, and techniques. By learning the essentials in managing your contacts, producing effective send settings, and monitoring your reports, learners will identify ways to increase visibility in an email inbox.
Agenda:
During this three hour class we'll cover:
- Contact Management & Segmentation
- Importing your Contacts
- Scheduling & Sending your Email
- Subject Lines
- Frequency of Sending your Email
- Other Important Settings
- Analyzing your Email’s Reports
Who Should Attend?
This module is targeting for users with minimal experience using our contact management tool or for those who are new to Email Marketing. It is also intended for more tenured Constant Contact users but are looking to manage their contacts more efficiently. Anyone who wants to learn about industry best practices on “safe sending”, and who needs assistance identifying areas of opportunity to increase results, this class is for you!