Contact

Lauri Walker 
Talent Evolution, LLC 
lauri@talentevolution.com 
858-215-1651 

When

Thursday May 22, 2014 from 9:00 AM to 12:00 PM PDT

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Where

National University Spectrum Business Park Campus 
9388 Lightwave Avenue
San Diego, CA 92123 

 
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About The Presenters

John Walker John Walker - the Co-founder and Chief Solutions Officer for Talent Evolution. He brings several years of experience in providing social media media marketing solutions to small business clients in a variety of industries. He is passionate about marketing and helping small business owners make sense of the new world of online marketing. John provides expertise in all aspects of online marketing.

Jared Smith is the Co-Founder and Chief Executive Officer of Talent Evolution. An expert in using the power of social media and social networking to build brands, Jared is passionate about helping small business owners take advantage of the many benefits of online marketing. A sought-after speaker, Jared is known for engaging audiences by sharing real-life examples, easily-understood tips and tricks, and an insider’s look at emerging trends, technologies and strategies.

John and Jared  are Constant Contact Authorized Local Expert who has presented workshops on social media marketing nationally to small business groups, chambers of commerce and events such as Small Business Week. Combined they have taught well over 1000 small business owners the ins and outs of digital marketing.


 

Getting Started with Twitter Marketing Hands-on Laptop Training

Many business owners wonder: What exactly is Twitter, and how can it help me grow my business? The answer is Twitter is an effective and efficient social media tool that can help you maximize your reach to prospective customers – for free. The secret to success is to understand the essential techniques that make people want to “follow” you, read your “tweets,” interact with your brand, and ultimately buy your products or services. This introductory class will explain the basics, and get you started building an audience and creating a network that will help you grow your business.

Cost: $139.00

Part 1: Demonstration & Discussion

In the first part of this 3-hour workshop we’ll talk about who is Tweeting and why, discuss Twitter tips and best practices, and show you how to:

  • Build and optimize a Twitter profile for your business
  • Find people to follow and encourage them to follow you
  • Create tweets that attract the customers you want to find
  • Use Twitter to promote your product or service
  • Leverage Twitter’s features and functions, including “retweets” and “hashtags”
  • Make the most of third party tools and applications
  • Advertise on Twitter (“promoted Tweets”)
  • Create Twitter campaigns
  • Explore Twitter analytics and reporting tools

Part 2: Hands-On Lab
Next you’ll get expert assistance with your own Twitter presence. In this hands-on lab you will:

  • Set up and optimize your Twitter profile page with images and content
  • Start following people
  • Practice breaking messages down into 140-character chunks
  • Practice sending and retweeting tweets
  • Search for hashtags that are appropriate for your business
  • Setup Twitter Analytics for tracking and reporting

Who should attend: Owners and marketing managers of small businesses that want to get started with Twitter marketing, or who have already gotten started, but need help making the most of Twitter as a marketing tool.

Be sure to bring:

  • Laptop computer (not a tablet computer or smart phone) with wireless internet connection
  • Twitter login user name and password (if you have already gotten started)

We recommend you also bring:

  • jpg files of your professional head shot, company logo, products and two to three other images that are on your website
  • Your standard introduction to your business “About Us” paragraph

Agenda

8:30am - Registrations Begins
9:00am - Program Begins
12:00pm - Program Ends

Parking is free

Bring business cards, there will be time to network.

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